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Join us in New York for a behind-the-scenes look at how Spotify is rethinking product success, not just at launch, but long after.
Join Grace Kwon, Service Design Lead at Spotify, for a conversation about what happens after launch. Discover how service design, cross-functional collaboration, & stakeholder-centered thinking can help products not just go live, but truly land & thrive.
As Service Design Lead at Spotify, Grace Kwon helps connect the dots between product, people, & process. Her work spans teams & touchpoints, bringing the big picture into focus so that digital experiences deliver value for everyone involved. From audiobooks to internal tools, Grace & her team ensure that what gets launched actually lands well across the full ecosystem of users, creators, & collaborators.
Design doesn't stop at launch. In this session, Grace Kwon explores how service design helps products truly land, across users, stakeholders, & systems.
01
Service Design 101
What service design really is, & isn't. Get an inside look at Spotify's growing service design practice & how they collaborate across disciplines to fill critical gaps.
02
How Products Land (Not Just Launch)
Why go-to-market isn't the end of the story. Grace explores how service design captures the full arc of a product's life, focusing on real-world adoption, usability, & impact across all stakeholders.
03
Case Study: Audiobooks at Spotify
Designing for more than one user. Grace walks through the interconnected journeys of readers, authors, & publishers, & how service design helped Spotify build something that works for all three.
What's Included
Gourmet Light Snacks - Enjoy a curated selection of artisanal bites & small plates, perfect for connecting with colleagues.
Expertly Crafted Cocktails - Sip on handcrafted, shaken cocktails made by skilled mixologists, offering a blend of classic favorites & unique creations.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
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