How to Build a Brand People Love From Day One with Emily Heyward, Co-Founder & Chief Brand Officer of Red Antler.
About this Event
We welcome back Emily Heyward, Co-Founder & Chief Brand Officer of Red Antler, for a virtual session to demonstrate why big & small brands have a hugely significant role to play in driving our culture, through times of great uncertainty & beyond.
During Emily's 12+ years building & running Red Antler, the leading brand company for startups & new ventures, she has not only witnessed the landscape evolve; she has helped shape it. Leveraging case studies from Red Antler's client roster & brands she admires, Emily will outline the modern brand-building principles inspired by the companies that get it right from the start. Learn how to position your brand in a singular way that connects to a human truth & provides runway for future growth & marketing opportunities.
In particular, we will address the following topics:
The best way to create connection with your consumer is to defy their expectations.
Innovation should always be in service of people, not "newness".
Any brand needs to tap into human values & truths we all share.
OUR SPECIAL GUEST
Co-founder & Chief Brand Office of Red Antler
Emily Heyward is the Co-founder & Chief Brand Officer at Red Antler, the leading brand company for startups & new ventures. Emily works closely with founders to develop purposeful, strategic visions for their startups & has led branding efforts for top companies such as Casper, Allbirds, Betterment, & Prose. After beginning her career in advertising, she started Red Antler along with her co-founders to directly apply consumer insights & brand positioning to launching & growing new & beloved businesses. In 2018, Red Antler made Fast Company's list of Most Innovative Companies in Marketing & Advertising & was dubbed the cult brand whisperer.
Emily was named among the Most Important Entrepreneurs of the Decade by Magazine, & has also been recognized as a Top Female Founder by & one of Entrepreneur's Most Powerful Women of 2019. As a brand strategy expert, Emily is frequently interviewed by the press, with commentary appearing in Forbes, Bloomberg, Fast Company & Adweek. She's also been a featured speaker at TechCrunch Disrupt, 99U, & the Fast Company Innovation Festival. Her first book, Obsessed, will be published by Portfolio, a division of Penguin Randomhouse, on June 9, 2020.
Emily graduated Magna Cum laude from Harvard University, where she studied postmodern theory & consumer culture. Born & raised in New York, she currently lives in Carroll Gardens with her wife, son, & Brussels Griffon Sprout. as a leader in corporate & securities law in various publications, including Chambers USA, California's Daily Journal, & Super Lawyers. In 2018, he was selected as one of 31 top attorneys in the "Lawdragon 500: The Legends" list in acknowledgement of his inclusion in the "Lawdragon 500" list in 10 editions. In particular, the publication notes that Steve has advised "many of the world's most famous & transformative companies in IPOs & other transactions."
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