AD TECH: BROKEN BY DESIGNA three-part series from The New School's Journalism + Design Program
Session II: Ads, Amplification, & Algorithms (Workshop)In August, the second most popular food story on Facebook was fake news about Burger King using horse meat in their burgers. This is hardly the first time that fraudulent news sources have beat out legitimate media outlets online. Why can't journalism win? The answer is more complicated than you might think.
In this workshop, the second in a three-part series, Aram Zucker-Scharff of The Washington Post will dig into the wild world of content fraud, from fake ads to arbitrage, that drives what some estimate to be as much as 90% of the digital ad economy. What data do search & social take from the page, & how can media organizations enhance their standing? What ethical practices can we learn from the worst fraudsters? Why do you keep getting the same ad over & over again? And what does user data mean in the context of journalism ethics?
We'll peel apart the layers of content, code, metadata, & distribution to understand what it means to make money by chasing pageviews. Then we'll learn how to stitch it all back together.
*Participants must bring their own laptops to take part in this workshop.*
This workshop is the second in a three-part event series hosted by Journalism + Design. Attendance at all three events is encouraged, but not required. Register here for Session I & here for Session III.
Aram Zucker-Scharffis the Ad Engineering Director for the Research, Experimentation & Development (RED) team atThe Washington Post. He leads the creation of platforms & code related to advertising technology forThe Postand its partners, including the launch of the new podcast monetization service Rhapsochord. He is also the lead developer for the open-source tool PressForward & has been a consultant on content strategy & digital newsroom workflows.
Journalism + Designis an interdisciplinary program at The New School that merges design methodologies & systems thinking in an effort to untangle the complex problems of 21st century journalism. Through classes, workshops, & events, we seek to inspire journalists to imagine & implement what the future of journalism might look like. We are a place for playful experimentation, where new forms & unexpected strategies emerge.
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