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Is Blockchain Ready For AdTech?
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| With Ben John (CTO, AppNexus), Mike Freyberger (Software Enggr, AppNexus), Aaron Brown (VP Engg, MadHive). |
| AppNexus, 28 W 23rd St, 4th Fl |
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Mar 15 (Thu) , 2018 @ 06:00 PM
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FREE |
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| DETAILS |
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Join us on March 15 for our next tech talk, featuring AppNexus CTO Ben John, AppNexus Software Engineer Mike Freyberger, & MadHive VP of Engineering Aaron Brown!
Blockchain technologies are attempting to disrupt & transform virtually every industry. It has the potential to be a resilient technology that could be leveraged to solve many critical business problems. There is more money flowing towards blockchain companies than ever before.
To understand & be part of this revolution, you need to learn what blockchain is, what it is designed to do, & its limitations.
In this talk we will cover the blockchain fact vs. fiction, how blockchain can be used in AdTech to gain trust & transparency, & what can we do to leverage this technology. We will also discuss the areas of investments required to make it ready for AdTech with its high volume/low latency requirements, & do so in a cost-effective way.
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