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A Media Buyer's Guide To Convergent TV
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| With Daniel Church (Head of Advanced TV, Beachfront), Akhil Parekh (SVP, MediaOcean), Corinne Casagrande (SVP Strategy & Growth, Broadbeam Media), Laura Wu (Head of Strategy & Ops, Beachfront), Ritu Trivedi (Dir., Mindshare NY), Frans Vermeulen (COO, Tru Optik), David Clutter (VP, Beachfront). |
| Venue, Online |
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Jul 28 (Wed) , 2021 @ 02:00 PM
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FREE |
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| DETAILS |
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Driving more efficient, uniform ad buying across TV - from VOD & linear, to addressable & connected TV.
The television ecosystem is rapidly evolving, & viewer habits are continuously changing, causing the lines between traditional & streaming TV to blur at an accelerated rate. Amid this convergence, lingering fragmentation is making it challenging for media buyers to efficiently evaluate, reach & influence TV audiences across screens.
How can agencies & media buying teams (both broadcast & programmatic) navigate this convergence in TV? Join us for a presentation & panel, during which we'll cover:
An inside look at how traditional & streaming TV are converging, & what it means for agencies.
What media buyers should know about each TV environment -- from best practices & use cases, to pitfalls & challenges.
The core tenets of convergent TV ad buying, & how agencies can best deploy campaigns across TV screens
Attendees will have an opportunity to win (1) prize from our summer giveaway:
(1) Oculus Headshot
(1) $100 AirBnb Gift Card
(1) $100 Ticketmaster Gift Card
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