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With Daniel Church (Head of Advanced TV, Beachfront), Akhil Parekh (SVP, MediaOcean), Corinne Casagrande (SVP Strategy & Growth, Broadbeam Media), Laura Wu (Head of Strategy & Ops, Beachfront), Ritu Trivedi (Dir., Mindshare NY), Frans Vermeulen (COO, Tru Optik), David Clutter (VP, Beachfront).
Wednesday, July 28, 2021 at 02:00 PM   Absolutely Free   Online

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Driving more efficient, uniform ad buying across TV - from VOD & linear, to addressable & connected TV.

The television ecosystem is rapidly evolving, & viewer habits are continuously changing, causing the lines between traditional & streaming TV to blur at an accelerated rate. Amid this convergence, lingering fragmentation is making it challenging for media buyers to efficiently evaluate, reach & influence TV audiences across screens.

How can agencies & media buying teams (both broadcast & programmatic) navigate this convergence in TV? Join us for a presentation & panel, during which we'll cover:

An inside look at how traditional & streaming TV are converging, & what it means for agencies.

What media buyers should know about each TV environment -- from best practices & use cases, to pitfalls & challenges.

The core tenets of convergent TV ad buying, & how agencies can best deploy campaigns across TV screens

Attendees will have an opportunity to win (1) prize from our summer giveaway:

(1) Oculus Headshot

(1) $100 AirBnb Gift Card

(1) $100 Ticketmaster Gift Card
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