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Almost anything can be subjected to A/B testing. Websites, emails, ads, & even app interfaces are frequently tested. Besides, there are tons of different variables that can be manipulated to generate variants for the test. But before you decide what to do an A/B test on, here are some things to take into account.
There is no one right way of validating a product, A/B testing is just one of them
Get your product 'qualitatively' validated before 'quantitatively' validating
Use holdouts to measure long term success of your new products, while running A/B test in parallel
Meet the Speaker: Namrata Panwar
Namrata always goes the extra mile to deliver great user experiences. Currently, Namrata is a Senior Product Manager at Booking.com.
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