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With Namrata Panwar (Sr Product Mgr,
Tuesday, December 01, 2020 at 02:30 PM   Absolutely Free   Online

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Almost anything can be subjected to A/B testing. Websites, emails, ads, & even app interfaces are frequently tested. Besides, there are tons of different variables that can be manipulated to generate variants for the test. But before you decide what to do an A/B test on, here are some things to take into account.

Main takeaways:

There is no one right way of validating a product, A/B testing is just one of them
Get your product 'qualitatively' validated before 'quantitatively' validating
Use holdouts to measure long term success of your new products, while running A/B test in parallel
Meet the Speaker: Namrata Panwar

Namrata always goes the extra mile to deliver great user experiences. Currently, Namrata is a Senior Product Manager at

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