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/-73.97960663,40.75438309,13,0,0/550x200?access_token=pk.eyJ1IjoiZ2FyeXNndWlkZSIsImEiOiJjamtobmRiYmgwb3gwM3F1a2o2Mmd0YWw3In0.DinA62CR3-OKtf3axa5O7Q)
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Press - everyone wants it for their startup, but how do you get it? And how do you know if the media will view your company as truly "disruptive"? In this session, Elissa Ehrlich, a seasoned PR consultant, will walk entrepreneurs through the in's & out's of when & how to get publicity for their organization, product or service. She'll cover the basics - such as what is PR & what it can (and can not) do for you, how to know when your startup is ready for PR, the building blocks of any successful communications program & social media engagement basics. In this interactive session, you'll learn how to navigate relationships with journalists & what is "newsworthy."
Elissa Ehrlich is a communications consultant who has worked with startups throughout her 17+ year career, as well as household names. Prior to venturing out on her own as a consultant, Elissa was a vice president at Version 2.0 Communications, a technology-focused PR agency, where she led communications programs for startups & larger brands in the fintech, adtech, HR tech, real estate tech, enterprise tech, non profit & sustainability fields. Elissa loves uncovering & crafting unique stories about companies & the people behind them, & working with her network of journalists to bring these stories to the public.
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