Great content is the best sales tool in the world. - Marcus Sheridan, Author of They Ask, You Answer
Content marketing is one of the most powerful tools startups have to cement themselves as thought leaders & influencers in their space. Startups like Intercom, Drift, & Headspace have reached hundreds of millions of people through their blogs, newsletters, e-books & other distribution channels.
But, while 91% of B2B businesses & 86% of B2C companies are using content marketing to reach customers, only 42% of those companies can say their content is effective.
So what does it take for you, an early-stage startup, to create content that stands out? What makes a content strategy successful?
Join us on May 8th with content experts from HEYMAMA, BuzzSumo, & VMPGROUPE as we discuss
Building an effective content strategy
Creating your content
Promoting your content (paid, organic, etc.)
Developing content for B2B & B2C businesses
Using content as an effective revenue channel
Measuring the effectiveness of your content
About the panelists
Katya Libin, Co-founder & CEO of HEYMAMA, a global community for mothers in business. Libin's community is designed to help moms in business address critical challenges through mentorship, digital resources, real-time advice, & experiences. As Co-Founder & CEO, Katya is building the community from the ground up at heymama, focusing on vetting & developing meaningful partnerships with brands & members to find each other in a very cluttered space. She hopes this leads to connection & inspiration for mothers everywhere.
Susan Moeller is the Sr. Marketing Manager at BuzzSumo, a monitoring & analytics tool used for content research. She's also the co-founder of Women in Content Marketing Facebook Group, creator of BuzzSumo Academy, & coordinator for the BuzzSumo Expert Webinar Series.
Peter Brooks is the VP of Growth Marketing at VMPGROUPE.He also works with early/ mid-stage startups to help build consumer growth marketing practices within their organization. Prior to VMGROUPE, Peter was the Head of Growth Marketing at The Muse, where he architected & developed the organic search, paid acquisition & partnership practices at The Muse.
6:30 - 6:50: Drinks & Networking6:50 - 7:50: Panel7:50 - 8:15: Audience Q&A8:15 - 9:00: More Drinks & Networking
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Reonomy is leveraging the power of data & technology to transform the world's largest asset class - commercial real estate. By structuring the world of property, people & company data we're able to deliver actionable insights to our customers.
Headquartered in New York, Reonomy has raised ~$70 million from top investors, including Sapphire Ventures, Bain Capital, Softbank & Primary Ventures. Our clients represent the biggest names in CRE, including Newmark Knight Frank, Cushman & Wakefield, Tishman Speyer & WeWork. We've also received accolades such as the "100 Best Places to Work" by BuiltIn NYC & CB Insights' "The Top Fintech Startups of 2018."
If you're excited by growth, innovation & the ability to shape one of the biggest markets, join us as our journey is just beginning!Learn more about us here.
Betaworks Studios is a new membership club for individuals looking to make a dent in the universe. Supported by innovative technology, this space is designed for connectivity within a curated community. Studios is your space to meet, scheme, get advice, collaborate, do a little bit of work, attend events, & host events. For 10 years betaworks has been working & networking-building companies, running accelerators, investing in talent-and now we've opened our doors. Find out more atbetaworks-studios.com
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