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As a Product Manager, you're responsible for delivering products & features that both delight customers & move the company closer to its top-line metrics. However, how do you know whether the individual features you ship each sprint or each quarter are successful?
- It's important to define success metrics before you start building your product or feature
- The goal is to validate a hypothesis--what you think users want--and the data might invalidate your hypothesis. This is a good thing! Keep iterating in that direction to identify & test the next hypothesis.
- Data is important to point you in the right direction, but it won't answer what is the perfect product? To figure this out, you need to experiment, fail & repeat as fast as possible to find success.
Meet the Speakers: Aaron Szerlip & Katie Salley
Aaron is a highly qualified Product Manager who has worked in a wide range of companies both large & small. Currently, he is working as a PM at Square for their orders API team in the commerce platform.
View Speaker's Full Profile (https://bit.ly/3vKTv7t)
Katie has been working as a Product Manager for almost eight years, mostly with tech startups. At the moment, she is working as a Senior Product Manager on the platform at CallRail.
View Speaker's Full Profile (https://bit.ly/2RwdfNe)
The content of this event is for educational purposes only & does not include any specific facts of the presenter's current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences & do not reflect those of the company the presenter works for.
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