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Join us in New York for an exclusive talk with media leader Holly Johnson as she shares how Cond Nast, behind Vogue, Architectural Digest, & The New Yorker, is reimagining engagement, strategy, & growth in today's digital world.
Hear from Holly Johnson, Associate Director, Global Consumer Revenue at Cond Nast, as she shares how the company is evolving beyond subscriptions - introducing membership models, premium content experiences, & a unified strategy that connects content, commerce, & community to drive growth.
Holly Johnson leads global consumer revenue strategy at Cond Nast, where she's shaping the future of iconic brands like Vogue, Architectural Digest, & The New Yorker through innovative approaches to memberships, subscriptions, & commerce. With a track record of driving performance at top-tier media companies including The Walt Disney Company, National Geographic, FOX, & Warner Bros., Holly brings a unique blend of strategic thinking, storytelling, & analytical rigor to every challenge. She's passionate about using data-driven insights to deepen consumer engagement, accelerate revenue growth, & build long-term loyalty. Known for her agile, self-starting approach, Holly excels at launching global initiatives that push boundaries & deliver measurable impact in today's rapidly evolving media landscape.
In this session, Holly Johnson shares how Cond Nast is evolving traditional magazine subscriptions into elevated experiences by launching Memberships & exclusive content, & aligning audience strategy with editorial storytelling to deepen loyalty, boost lifetime value, & drive growth.
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From Subscribers to Members: Reinventing Consumer Relationships
Cond Nast is growing its traditional model to include deeper, value-driven memberships. This evolution reflects a broader industry trend toward long-term relationships over transactional access - offering exclusive benefits, personalized content, & a stronger sense of brand affinity.
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Future-Proofing Through Innovation: Staying Ahead in a Changing Media Landscape
As consumer behavior shifts & technology evolves, Cond Nast is embracing innovation by piloting AI tools, exploring new value propositions & formats, & building adaptive strategies to stay ahead in a fast-changing attention economy.
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Integrated Strategy: Tying Content, Commerce, & Loyalty Together
Revenue growth is no longer driven by one stream alone. Through the integration of memberships, commerce initiatives, & curated experiences, Cond Nast is building a cohesive ecosystem that enhances consumer value while fueling sustainable business expansion across global markets.
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