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With Josh Machiz (Head of Client Experience, Nasdaq), Lara Sorokanich (Assoc. Editor, Fast Company), Tyler Perry (President, Bateman Group).
Thursday, September 19, 2019 at 06:00 PM   Absolutely Free
Amazon AWS Loft, 350 W Broadway

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A good PR story is infinitely more effective than a front-page ad. - Richard Branson

While paid media & press releases can help drive traffic to your startup, it's costly & out of reach for many early founders. Plus, throwing money at the problem can only get you so far. Earned media coverage - free news stories, magazine write ups, blogs, etc., is what truly helps a startup scale.

Join our panel of journalists & public relations experts as they break down how to score free media coverage. Gain insider secrets on what inspires the media to cover a founder, or a startup, & how to build relationships with journalists in order to lean on them when the time is right. They'll share why they chose certain startups, over others, to cover along with the great & bad ways to pitch them.

What you'll learn:

What is News & what makes your startup, or founder, a valuable news story
How to build a scalable press strategy & when to engage outside PR help
Ways to leverage hot topics, trends, & breaking news to generate PR for your startup
How to get warm intros & develop relationships with reporters
Free to low cost PR tools & alternatives for founders on tight budgets

Networking & drinks to follow.



Doors Open + Happy Hour


Generating PR for Your Early-Stage Startup


Networking + Drinks

Tyler Perry
President & Partner, Bateman Group

Tyler has 20 years of experience providing strategic counsel to startups & larger brands, & she still gets irrationally excited about telling stories about the companies that are changing how we live, work & play.

Tyler leads the New York office & is a true generalist who oversees Bateman's Fintech, Life Sciences & Consumer practices, & works with clients in our Future of Work & Future Stack practices, counseling clients such as Betterment, Ginkgo Bioworks, DigitalOcean, Flatiron School & Zeus Living. Previous clients include Prosper, Ticketfly, Recyclebank, L'Oreal, United Technologies & WeChat. Tyler also strategically directs the agency's Media Practice to instill our media-first approach & rethink how we navigate communications in the evolving media landscape.

Josh Machiz

Head of Client Experience, Nasdaq

Josh Machiz is responsible for Pre-IPO engagement to advise private companies with their marketing, growth hacking tactics & executive thought leadership.

Josh created Nasdaq's social & digital footprint from 0 to 3.5 million followers across platforms & transformed the brand into a leading digital content producer. Additionally, over the past 6 years Josh has mentored the executive teams of hundreds of companies on crafting once in a lifetime IPO day experiences with integrated communications, social & experiential marketing.

Previously, Josh was the Chief Business Officer for Frucher, a consulting firm performing duties for Nasdaq & the State of New York. Josh holds an undergraduate degree in Microbiology from McGill University & an MBA in Finance & Marketing from Fordham University.

Lara Sorokanich

Associate Editor, Fast Company
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