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EVENT DETAILS |
The influence of the marketer within organizations is continuing to grow. Due to real-time marketing, social media and data analytics, marketers are becoming more informed about the competitive landscape and the customer than other functions within the company. This invaluable knowledge means that their authority is increasing and they are frequently being looked at to drive the strategy within their organizations.
Content marketing continues to rule the roost as brands look for more engaging ways to connect with their consumers. As the need for measurable ROI increases, data analytics presses its prominence and we're seeing the rise of the marketing technologist. In short, the future for marketers is bright, but also exceedingly encumbered and the marketer wins will be the one who can sort the substance from the noise.
Join us for the third annual FT Future of Marketing Summit which will bring together the most forward-thinking marketers, innovators and entrepreneurs to discuss the leading edge of the evolving marketing landscape. Through a series of thought-provoking interviews, discussion, debate and case studies this event will tackle the most pressing issues facing marketing professionals in a new era.
AGENDA
8:00am
Registration and breakfast
8:50am
Welcoming remarks
Matthew Garrahan, Global Media Editor, Financial Times
9:00am
Setting the scene: The power of people-based marketing
Digital marketing platforms will be at the epicenter of the 2016 presidential race. Targeted, relevant messages and effective visual communication tools could be game-changers for candidates looking for a strategic advantage. But what could businesses potentially learn from observing the 2016 campaigns, and what can campaigns learn from businesses who are already succeeding on social media platforms. This presentation will show how the top contenders are ramping up their activities, particularly on mobile, and explain the vital role brands will play leading up to the vote.
Erik Hawkins, US Group Lead, Facebook
9:20am
Fireside chat: An honest solution
How you can win with transparency and authenticity.
9:50am
Preparing for a connected future with next-generation technologies
Wearable devices, the Internet of Things and virtual reality are all proving themselves to be valuable tools for reaching out to consumers in an ever-more connected world. Developing clear strategies for a connected future is vital for marketing professionals, but what will they look like and how can marketers fit into the emerging technology eco-system?
Interview: Data and the wearable eco-system
Gary Davis, Vice President, Global Consumer Marketing, Intel Security
Presentation: Fun and fashionable experiments
Billie Whitehouse, Designer and Director, Wearable Experiments
Presentation: Virtual reality and the future of retail
Adrian Slobin, Managing Director and Digital Strategist, SapientNitro
10:50am
Morning refreshments
11:20am
Panel: The chicken or the egg? The problem with programmatic
Programmatic marketing is arguably the future of the media buy. As digital media and advertising technology converge, marketers now have access to real-time data that indicates the movements of customers and potential customers. However for all of its potential, it has not yet delivered on its promise of greater transparency and efficiency. Despite the massive amounts of credible content, the data available and the buzz that has been generated, it still isn't being widely used, so what's the hold up? How do you encourage transparency in a situation rife with secrecy?
Penry Price, Vice President, Global Sales Marketing Solutions, LinkedIn
Jim Daily, Managing Director, Teads
11:50am
Case study
Kathleen Hall, Corporate Vice President of Global Advertising and Media, Microsoft
12:10pm
Panel: Shifting brand strategy in the age of the empowered consumer
The digital age and phenomenon's such as the shared economy, mean that consumers are more empowered than ever before. Within this self-regulating environment they are better protected, have more choices and access to better prices. Due to technological advancement and new marketing strategies, what consumers expect from brands has also changed dramatically. To reach this powerful tech-savvy group brands must be transparent, consistent across channels and must truly engage. So in such an arguably de-centralized environment, how do you ensure you are speaking the same language and connecting with the all-powerful customer?
Roel De Vries, Corporate Vice President: Global Head of Marketing and Brand Strategy, Nissan Motor Company
Rajesh Subramaniam, Executive Vice President, Global Marketing and Communications, FedEx Services
Stacy Martinet, Chief Marketing Officer, Mashable
12:40pm
Networking lunch
2:00pm
Interview: Connecting with the connected generation
With Justin Cooke, Founder & CEO,Tunepics
2:15pm
Storytelling segment: A tale of collisions
In this segment, traditional model meets digital across different sectors. Through a series of 10 minute presentations we will hear multiple strategic insights addressing key concerns for marketing professionals when seeking to adapt and deliver successful outcomes.
Joe Alexander, Chief Creative Officer, The Martin Agency
Kyla Brennan, Founder and Chief Executive Officer, HelloSociety
Damien Patton, Founder and Chief Executive Officer, Banjo
Deanna Zandt, Co-founder and Partner, Lux Digital
3:00pm
Case study: Making an impact
Drinkable billboards and the case for experiential marketing
Lou Aversano, Chief Executive Officer, Ogilvy & Mather New York
3:20pm
Panel: The rise of the marketing technologist
Marketing has become a discipline very much powered by technology. As the CMO and CIO become more integrated on everything from budgets to strategy, the role of the marketing technologist has arisen, offered as the solution to bridge the gap. But finding the person who has all the necessary skills is not a simple task. So how should marketers think about their role? How should they work with the IT team to integrate strategies? And how can those without a tech background be better educated to fill the demands of the role?
Scott Brinker, Author, Chief Marketing Technologist blog, chiefmartec.com
Tim Vanderhook, President and CEO, Viant
4:10pm
Fireside chat: The engine of innovation
Experimentation and creating a culture of innovation within your marketing organization is often a common factor of successful companies and their marketing approaches. Marketers are now expanding their ideas for creative experiences and those who seem to take a risk, often see positive performance driven results. So how do you create a culture of innovation and how do you successfully accelerate it?
4:40pm
Closing remarks and close of summit
Matthew Garrahan, Global Media Editor, Financial Times
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