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NYC Tech
Events Weekly
Newsletter! |
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Creating Sticky, AI-Enhanced Products - From User Behavior To Business Impact
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| With Kevin Heery (CPO, Priceline), Michelle Parsons (Chief Product Officer, Lex), Connor Joyce (User Researcher, Microsoft), Ryan Leffel (Head of Design, Priceline), Lori Bernstein (VP Product Mgmt, Priceline). |
| Priceline @ Empire State Bldg, 20 W 34th St, New York
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Oct 23 (Wed) @ 06:00 PM
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FREE |
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| DETAILS |
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An in-person series focussed specifically on helping product people within Los Angeles bridge the gap between Product, UX, Design & Dev to build better products, faster together.
Registration & Networking
Main Stage
Registration & Networking
6:50 pm(Local Time)
04:20 (Asia/Calcutta)
Opening from our Ambassador
Main Stage
As our Ambassador for New York, & a leader in the tech industry, Ryan will reflect on our shared vision for these events & set the scene for the evening & provide an overview of the goals, objectives & value of these event series to you & the audience
Ryan Leffel
Ryan Leffel
Head of Design
Priceline
Priceline
7:00 pm(Local Time)
04:30 (Asia/Calcutta)
Talk
Panel
Fireside
Debate
Forum
Q&A
Workshop
Activity
The Art & Science of building AI-Enhanced Features
Product Direction
Main Stage
Diving into the heart of innovative product development, this presentation advocates for a departure from traditional vanity metrics toward a focus on genuine behavioural change, introducing a pioneering framework that redefines product success by the impact of features on user behaviour. It starts with defining every feature based on the behaviour they change, which are connected to the satisfaction of user outcomes and, ultimately, the driving of business impact, what I call the User Outcome Connection. The talk then explores the art & science of determining when to use AI in your solution & properly designing it into a transformative feature. Attendees will leave ready to define their features in a novel way that aids in choosing whether AI should be used for the benefit of their user.
Connor Joyce
Connor Joyce
Senior User Researcher
Microsoft
Microsoft
7:30 pm(Local Time)
05:00 (Asia/Calcutta)
Talk
Panel
Fireside
Debate
Forum
Q&A
Workshop
Activity
Building Sticky Products: The CPO's Guide to Irresistible Products
Product Direction
Main Stage
Join Kevin Heery, CPO of Priceline & Michelle Parsons, CPO of LEX as they are interviewed by Lori Bernstein VP, of Product, Priceline in an insightful deep dive into the art of building sticky products. In this dynamic conversation, these industry leaders will unpack the secrets behind creating products that users can't resist coming back to, learn the; psychology of user loyalty & how to foster it, & effective testing strategies to refine your product's stickiness to achieve that delicate balance between user desires & business objectives.
Kevin Heery
Kevin Heery
Chief Product Officer
Priceline
Priceline
Lori Bernstein
Lori Bernstein
Vice President of Product Management
Priceline
Priceline
Michelle Parsons
Michelle Parsons
Chief Product Officer
Lex
Lex
8:10 pm(Local Time)
05:40 (Asia/Calcutta)
Closing Thoughts & Networking
Main Stage
Closing thoughts & networking accompanied by some food & drinks.
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