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With Demetri Karagas (Co-Founder, Keeps).
Thursday, November 08, 2018 at 06:30 PM   $8
WeWork Soho, 154 Grand St

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Get ready for our next fireside chat with Demetri Karagas as he takes us through his journey building Keeps & the brand behind it! There will also be a moderated Q&A, refreshments, & tons of tactical insight. (You must bring a valid ID to enter)
Demetri Karagas is the Co-Founder of Keeps, a consumer-friendly brand focused exclusively on helping men keep their hair. The full-service healthcare company sells men's hair loss prevention medications direct-to-consumer through a subscription-based model, while also providing digital access to a network of doctors. Founded in 2017, Keeps is the first brand from Thirty Madison, which is rebuilding the healthcare experience for modern consumers, & has raised a total $22.8M in funding (completed $15M Series A this past October). Besides being an ex-Google employee, Demetri previously founded Get Maid, which was acquired by Homejoy in 2014.
We'll be deep diving into:

The early days at Keeps

Raising seed funding, & what he learned after raising a $15M Series A

Lessons learned from Get Maid that he's brought to Keeps

Working with a brand agency, & the importance of branding for D2C startups

How they used their brand to change the unsexy conversation around hair loss

Marketing tactics (How the company is growing 50% month over month)

What's next for Thirty Madison

6:30 - 6:45: Refreshments & Networking
6:45 - 7:15: Fireside chat with Demetri Karagas
7:15 - 7:45: Moderated Q&A
7:45 - 8:00: Closing & Networking
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