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With Matt Wellschlager (VP Mktg, Ceros), Esther Chung (Dir. Content, Splash), Meredith Wood (VP Content & Editor-in-Chief, Fundera).
Wednesday, July 11, 2018 at 06:30 PM   $20
Alley Chelsea, 119 W 24th St, 2nd Fl

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If you're going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your effort. -The Content Factory
In a study done by Search Engine Journal, 93% of all traffic comes from a search engine. An impressive statistic, but also scary when you learn that 75% of users never look past the first page of results.
That's why having good SEO is key for businesses looking to increase their search traffic. But good SEO isn't the only piece of the puzzle when it comes to ranking on the front page. Having amazing, informative, helpful content that your readers enjoy & share is critical.
By combining your content marketing & SEO efforts, you'll build an effective marketing channel for your startup that will get you qualified, targeted search traffic. It's how startups like Basecamp, Buffer, & Kissmetrics have grown to reach millions of people through their blog, newsletters, e-books & more.
Join us on July 11th as we dive deep into content marketing & SEO for startups, & how you can use it to grow your business. We'll discuss

Aligning content & SEO
Building a content marketing strategy
Optimizing different forms of content (blog posts, e-books, etc) for long-term results
Adhering to SEO principles & guidelines
Developing content
Measuring the ROI & other KPIs for content marketing
And much more!

About the panelists

Esther Chung is the Director of Content at event marketing technology, Splash, which powers in-person marketing programs for the world's leading brands. At Splash, she leads the strategy, development, & distribution of content across all marketing channels. Previously, she developed the content & SEO strategy at Conductor & Plyfe.
Matt Wellschlager runs Marketing at Ceros, where he joined 4 years ago, after working at SAP & Intralinks. Early on at Ceros he earned the nickname Welly' - not his greatest branding achievement. He likes odd marketing initiatives, the Grateful Dead, & the office pub, not necessarily in that order. He's known for his open embrace of innovative approaches, extensive arguments with himself, & his difficulty taking headshots & writing bios.
Meredith Wood is the VP of Content & Editor-in-Chief at Fundera. Prior to Fundera, she was the CCO at Funding Gates. She is an avid business writer, with her work appearing in such places as Fortune, Forbes, Inc, Entrepreneur, Refinery29, Yahoo! Finance, MSN, & more. Outside of work, Meredith sits on the Managing Council of the New York Junior League, overseeing the non-profits arts-focused work in the New York City community

6:30 - 6:50: Drinks & Networking6:50 - 7:50: Panel7:50 - 8:15: Audience Q&A8:15 - 9:00: More Drinks & Networking

Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink,, & Techstars. You can find all of ourpast events & speakers here!If you have any questions, please email me

Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world's leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies & thought-leadership of Verizon.
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