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Join us in NYC for an exclusive conversation with Nicole Roman, Global Brand Manager at Spotify, as we explore how data & storytelling influence the making of their most iconic & brand-defining campaigns, including Spotify Wrapped.
Join Nicole Roman, Global Brand Manager at Spotify, as she explores how data fuels storytelling, turning insights into compelling narratives that captivate audiences, drive engagement, & build lasting brand connections.
Nicole Roman is the Global Brand Manager at Spotify, where she drives brand strategy & marketing initiatives that connect audiences to music & culture. With expertise in storytelling, consumer engagement, & digital marketing, she crafts impactful campaigns that strengthen Spotify's global presence & deepen listener relationships.
Spotify's most impactful campaigns blend personalization, data, & cultural relevance to create meaningful connections with audiences. This discussion will explore how to leverage these elements to shape a marketing strategy, deepen audience engagement, & inspire new initiatives.
From Data to Concept: The Origins of Wrapped
Spotify Wrapped is more than just numbers - it's an experience. Nicole will take us back to its origins & reveal how Spotify transforms user data into highly personalized, shareable, & emotionally resonant campaigns that dominate social media each year.
The Art of Personalization: Turning Data into Deeper Connections
Discover how personalization & data storytelling build deep connections with your audience, transforming insights into experiences that drive engagement & loyalty.
Creating Brand Love: Lessons from Cultural Impact
Wrapped has shaped how not just Spotify but the entire Marketing landscape thinks about audience engagement. Nicole will explore how the campaign's influence has set a standard for brand storytelling.
What's Included
Gourmet Light Refreshments - Enjoy a curated selection of artisanal bites & small plates, perfect for connecting with colleagues.
Expertly Crafted Cocktails - Sip on handcrafted, shaken cocktails made by skilled mixologists, offering a blend of classic favorites & unique creations.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
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