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With Robert Bloomfield (Prof. Mgmt, Cornell SC Johnson College of Business).
Mon, Jun 05, 2023 @ 01:00 PM   FREE   Online

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Engaging Employees Through Gamification

Most of us think of games as serving one function: to be fun. But as Shakespeare almost said, All the world's a game, & all the men & women merely players.

In this webcast, Professor Robert Bloomfield, Cornell SC Johnson College of Business, combines his expertise in managerial accounting with his long experience designing games to walk you through his guide to gamification.

As the name suggests, gamification is the process of building & adding game elements & mechanics into apps & platforms for learning, training, & self-improvement. It's a growing trend over the last 20 years, & gamification techniques can be found in apps as varied as dating, diet, staff onboarding, & competition among sales reps.

To capture employees' attention, encourage friendly competition, & infuse otherwise mundane tasks with a sense of excitement & purpose, gamification is a useful tool for managers, HR personnel, & educators.

How to connect employees' tasks to the organization's purpose
How to identify shortfalls in employee engagement
How to choose a rhetorical strategy for the game
How to build the game's dramatic elements
How to manage emotional responses to the game
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