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With Aisha Ishak (Sr Product Mgr, Spotify).
Thursday, April 08, 2021 at 02:30 PM   Absolutely Free   Online

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*** DISCLAIMER: This event is ONLINE ***
About this Event
Ever wondered what the difference is between B2B & B2C Product Management? Enterprise Product Management has different challenges & rewards than consumer products & while you may find that consumer products are more exciting, working on an enterprise product is extremely fascinating as well. Learn the differences here.

Key takeaways:

1) Key Responsibilities of Product Manager

Defining Customer Problems/Requirements
Roadmap Planning
MVP Development & Rollout
Stakeholder Management
2) How does B2C Product Management differ from B2 Product Management?

Problem Definition
B2B PM must be industry experts & rely more on customer relationships while B2C can uncover customer challenges from data analysis

Roadmap Planning
*Feature prioritization is more complex & involves multiple stakeholders (C-suite, customers, Sales/Customer Success teams) as B2B PM has to weigh the largest customer needs with the overall product vision as these can sometimes conflict. PM must have superior negotiation & stakeholder management skills.

*An expectation on the side of customers & sales teams to have some level of visibility on the medium (or even long) term roadmap.

*B2C PMs have more flexibility & latitude in feature prioritization communication as well as the sharing of the roadmap

MVP Development & Rollout
*MVP for B2B customers has to be further along & will be closer to a fuller solution since the customer expectations is very high

*You have to work harder at B2B onboarding with presentations, collateral & formal communications that will almost be like a formal B2C product l

*As the beta participants will be less than a potential B2C cohort, you will need to conduct more in-person meetings to get feedback from a large

cross-section of users.
*B2C MVP success can be easily proven by user metrics whereas, with B2B, PM will need to dig deeper.

Stakeholder Management
*For B2C products, there only stakeholder to consider is on the customer side: the user is also the buyer.

*For B2B, the buyer is either different from the user or only a user in a sea of users.

*Success metrics are different for B2B & B2C

*Company leadership have a higher expectation from PMs in terms of communication & customer management.

Meet the Speaker: Aisha Ishak

Webinar: Building B2B vs B2C Products by Spotify Sr PM image
Aisha is a Senior Product Manager leading the strategy, development, & launch of innovative & customer-centric products at Spotify.

View Speaker's Full Profile

Get the FREE Product Book here

Webinar: Building B2B vs B2C Products by Spotify Sr PM image
Product School is the global leader in Product Management training with a community of over one million product professionals. Our certificates are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, & Amazon.

Disclaimer: by registering for this event I agree to receive email communications from Product School & all sponsor brands.
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