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With founder/CEOs Alison Greenberg (Aflow) & Andreas Hoffbauer (Atelier Kultur).
Thursday, October 24, 2019 at 08:30 AM   $10
Betaworks Studios, 29 Little W 12th St

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The most innovative organizations on Earth continually transform. They create new domains. They don't see their branding as a thin veneer, applied for sales & marketing like a tactic-but rather as the DNA of their organization. They use the brand as a guiding identity & core truth to define the present while creating the future.

Join us for Brand x Innovation: Who You Are vs. Who You Could Be, a 90-minute, no-BS, deep-dive over breakfast into how brand drives innovation to take down silos & build towards wins. We'll discuss orgs like Dyson, Slack, Planned Parenthood, NOMA, adidas, & Rapha-all of which share a fundamental commitment to brand. By digging into branding & practice, as well as the day-to-day action behind innovation, we'll demonstrate how these elements become critical pillars for a sustainable, authentic, profitable, & ever-evolving business.

We're delighted to have you join us-two dynamic experts in branding, innovation, design, & business anthropology-for a breakfast, light networking, & a quick presentation. Then, we'll all engage in an interactive workshop on ways to design an organization from the core out, in which a culture of persistent curiosity & exploration is woven throughout the fabric of the business (and made palpable in its brand). Armed with our Brand x Innovation techniques, you will leave the event having created a plan for building & growing new products/services authentic to your brand-and most impactfully, not easily replicated.

Alison Greenberg is CEO + co-founder of aflow, a conversational AI & design studio. She is also an award-winning independent brand strategy & naming consultant who has worked with 200+ of the Fortune 500 companies. Alison oversees business development & brand strategy for chatbots & voice assistant experiences at her startup aflow, an official partner of Google ad tech company AdLingo.

For a decade, she's helped brands find their voice in the marketplace. She applies deep cultural/behavioral understanding of brand identity & experience at Omnicom agencies for powerhouse brands in tech, health, finance, CPG, fashion, energy, & sports. She's helped build verbal identities for General Motors, American Express, Verizon, Hungryroot, CVS, Birchbox, Habitat for Humanity, the NCAA, Genentech, & more, & has worked with agencies including SY Partners, Siegel+Gale, BBDO, maslansky+partners, & Prophet. Her thought leadership has been featured in NPR, Quartz, Near Future Retail, the Yale Alumni Magazine, & as co-creator of ReadyMag's 2018 Project of the Year.

Alison is a member of NEW INC, the New Museum-affiliated tech & design accelerator, an advisor to the 501(c)(3) Code to Inspire, founder of the NYC chapter of Women in Voice, & holds a BA in Anthropology from Yale University.

Andreas Hoffbauer is CEO & founder of Atelier Kultur, a business consultancy specializing in organizational design & innovation, which helps create cultures & environments in which transformative ideas can happen.

He brings over ten years of research & work with some of the world's most innovative organizations. Andreas helps clients infuse their cultures with creativity.

Working with leading architectural firms, design studios, financial institutions, media companies, & federal agencies, Andreas helps identify & implement the organizational designs, behaviors, & capabilities required to improve agility, exploration, & innovation.

From 2015 to 2017, Andreas was a visiting Doctoral Scholar at Columbia University. He holds a PhD from the University of Toronto in Organizational Sociology.
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