Events  Classes  Deals  Spaces  Jobs 
    Sign in  
 
 
With founder/CEOs Alison Greenberg (Aflow) & Andreas Hoffbauer (Atelier Kultur).
Thursday, October 24, 2019 at 08:30 AM   $10
Betaworks Studios, 29 Little W 12th St
 
     
 
 
              

  
 
Sign up for our awesome New York
Tech Events weekly email newsletter.
   
EVENT DETAILS
The most innovative organizations on Earth continually transform. They create new domains. They don't see their branding as a thin veneer, applied for sales & marketing like a tactic-but rather as the DNA of their organization. They use the brand as a guiding identity & core truth to define the present while creating the future.

Join us for Brand x Innovation: Who You Are vs. Who You Could Be, a 90-minute, no-BS, deep-dive over breakfast into how brand drives innovation to take down silos & build towards wins. We'll discuss orgs like Dyson, Slack, Planned Parenthood, NOMA, adidas, & Rapha-all of which share a fundamental commitment to brand. By digging into branding & practice, as well as the day-to-day action behind innovation, we'll demonstrate how these elements become critical pillars for a sustainable, authentic, profitable, & ever-evolving business.


We're delighted to have you join us-two dynamic experts in branding, innovation, design, & business anthropology-for a breakfast, light networking, & a quick presentation. Then, we'll all engage in an interactive workshop on ways to design an organization from the core out, in which a culture of persistent curiosity & exploration is woven throughout the fabric of the business (and made palpable in its brand). Armed with our Brand x Innovation techniques, you will leave the event having created a plan for building & growing new products/services authentic to your brand-and most impactfully, not easily replicated.

Alison Greenberg is CEO + co-founder of aflow, a conversational AI & design studio. She is also an award-winning independent brand strategy & naming consultant who has worked with 200+ of the Fortune 500 companies. Alison oversees business development & brand strategy for chatbots & voice assistant experiences at her startup aflow, an official partner of Google ad tech company AdLingo.

For a decade, she's helped brands find their voice in the marketplace. She applies deep cultural/behavioral understanding of brand identity & experience at Omnicom agencies for powerhouse brands in tech, health, finance, CPG, fashion, energy, & sports. She's helped build verbal identities for General Motors, American Express, Verizon, Hungryroot, CVS, Birchbox, Habitat for Humanity, the NCAA, Genentech, & more, & has worked with agencies including SY Partners, Siegel+Gale, BBDO, maslansky+partners, & Prophet. Her thought leadership has been featured in NPR, Quartz, Near Future Retail, the Yale Alumni Magazine, & as co-creator of ReadyMag's 2018 Project of the Year.


Alison is a member of NEW INC, the New Museum-affiliated tech & design accelerator, an advisor to the 501(c)(3) Code to Inspire, founder of the NYC chapter of Women in Voice, & holds a BA in Anthropology from Yale University.

Andreas Hoffbauer is CEO & founder of Atelier Kultur, a business consultancy specializing in organizational design & innovation, which helps create cultures & environments in which transformative ideas can happen.


He brings over ten years of research & work with some of the world's most innovative organizations. Andreas helps clients infuse their cultures with creativity.


Working with leading architectural firms, design studios, financial institutions, media companies, & federal agencies, Andreas helps identify & implement the organizational designs, behaviors, & capabilities required to improve agility, exploration, & innovation.


From 2015 to 2017, Andreas was a visiting Doctoral Scholar at Columbia University. He holds a PhD from the University of Toronto in Organizational Sociology.
 
 
 
 
© 2019 GarysGuide      About    Feedback    Press    Terms
 
Sponsor Gary's (World Famous) Red Tie