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Branding isn't just about assets, it's about building a world that evolves, adapts, & lasts.
Join the Figma Design Team for a deep dive into how they approach branding as a long game, balancing the in-house mindset, collaboration, & constant reinvention. They will explore the evolution of brand building, from shaping behaviors & motion design to bending (and breaking) guidelines when it makes sense. Plus, they will take a closer look at Config, their ever-evolving sub-brand, & how it stays connected to both the studio & core brand. Join us for this talk on what it really takes to build something that lasts.
Event Series: Design Spotlight
These events are design talks or conversations that feature designers or creative teams sharing top of mind or breakout work.
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