The Bitcoin headlines dominating over the past 2 months have focused the world's attention on its underlying technology, blockchain, & led to the realisation that Distributed Ledger Technology (DLT) could be used in many industries beyond digital currencies & financial services. The result has been a multi-billion-dollar wave of investment in blockchain technology by a host of start-ups & big corporations alike.
What is blockchain? It's a shared, immutable ledger for recording the history of transactions. It fosters a new generation of transitional applications that establish trust, accountability, & transparency-from contracts to deeds to payments.Blockchain will impact multiple industry sectors in increasingly fundamental ways. Beyond financial services, the range of DLT applications is almost limitless. While there are still challenges to overcome, many leaders are not yet anticipating & planning ahead for the real opportunities & threats that this decentralized technology presents.
In an update to our sparks & honey 2016 Research Report Unmoney, we invited two of our sparks & honey Advisory Board experts to explore & discuss the far-reaching implications of Blockchain for marketers, business & The Future Of Everything.
Mark Bonchek, CEO & Founder, Shift Thinking
As Chief Epiphany Officer of Shift Thinking, Mark's mission is to embed new thinking for organizations to succeed in a digital age. He specializes in helping leaders unlearn old mental models, capitalize on exponential technologies, & achieve 10X results.
Mark has been at the forefront of the digital revolution since receiving Harvard University's first Ph.D. on the topic of social media in 1997. He is a faculty member for Singularity University & the lead designer of SU's Exponential Leadership Program. He is also a regular contributor to Harvard Business Review, where he has published over 50 articles. He is the author of Brand Orbits & a forthcoming book on Exponential Leadership.
He is an active advisor to startups & established companies developing DLT based business models. He is an advisor to Simple Token & through The Micronomy Group, is advancing the idea that companies need to think of themselves as micro-economies.
Tom Bollich, CTO Madhive
Tom Bollich is a technologist, entrepreneur & advisor specializing in the "gamification of economies." Before advising various Fortune 500 companies on "gamification," he was a founding team member & founding Studio CTO at Zynga. Zynga is most recognized for its games FarmVille, Words with Friends & Mafia Wars.
Tom has been at the forefront of turning many disruptive trends into mainstream industries. These include gamification, online casinos, real-time labor, & even Cannabis. Currently, Tom is CTO at MadHive, an ad tech company powered by blockchain technology. Tom is also at the forefront of several Initial Coin Offerings (ICOs) within the Blockchain Space, serving both in advisory roles as well as a principal orchestrator.