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What KPIs should eCommerce merchants be measuring? Which metrics actually impact business versus just making us feel good? How do we keep a handle on a growing volume of data as our business grows? We'll answer these questions & more in a free webinar
Data is the heart & soul of everything we do. We're passionate about helping eCommerce companies use it to create meaningful brand experiences & convert more shoppers into buyers. we'll be speaking to the concerns of small- & medium-sized businesses who are established in their fields & looking to take their reach & revenue to the next level.
To get the most from this webinar, you should already be gathering data on customer behavior & have an idea of some of your core metrics. Store owners, chief marketing officers, retail managers & eCommerce managers will find the content particularly relevant.
Key Takeaways:
- Identify the most important metrics at every level, from basic to advanced
- Differentiate business-focused metrics like lifetime value, order lapse point & ratio of new to existing users from vanity metrics
- Discover new tools for collecting, analyzing & managing data
Get ideas for translating data into actionable strategies for growing your business.
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