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With James Dillard (Product Leader, YouTube).
Thursday, September 16, 2021 at 03:30 PM   Absolutely Free   Online

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As a Product Manager, you're responsible for delivering products & features that both delight customers & move the company closer to its top-line metrics. However, how do you know whether the individual features you ship each sprint or each quarter are successful?

Main Takeaways:
- What do we mean by migrations?
*Not This: We need to update a library, users should expect no change
*This: We need to rebuild the product & move usage from the old product to the new product so we can retire the old tech stack
*Examples: Final Cut Pro, YouTube Studio (find others)

- Why do migrations happen?
*Usually technically driven (new architecture, new tech stack)
*Occasionally business driven (new product line is over taking an old product line)

- Keys to success:
*You are competing against the old version of the product; have a value proposition for how you'll be better (just like any product release)
*You must have cross-org buy in
*Execution is even more important
*You are going to have to deprecate things, realize that up front & choose them
*First impressions are lasting - make sure you introduce your new product in the right way

Meet the Speaker: James Dillard

James is a product professional with the ability to orchestrate teams across the entire organization towards a singular goal. Currently, he is a Product Leader at YouTube.

View Speaker's Full Profile (

The content of this event is for educational purposes only & does not include any specific facts of the presenter's current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences & do not reflect those of the company the presenter works for.

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