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With James Dillard (Product Leader, YouTube).
Thursday, September 16, 2021 at 03:30 PM   Absolutely Free   Online
 
     
 
 
              

  
 
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As a Product Manager, you're responsible for delivering products & features that both delight customers & move the company closer to its top-line metrics. However, how do you know whether the individual features you ship each sprint or each quarter are successful?

Main Takeaways:
- What do we mean by migrations?
*Not This: We need to update a library, users should expect no change
*This: We need to rebuild the product & move usage from the old product to the new product so we can retire the old tech stack
*Examples: Final Cut Pro, YouTube Studio (find others)

- Why do migrations happen?
*Usually technically driven (new architecture, new tech stack)
*Occasionally business driven (new product line is over taking an old product line)

- Keys to success:
*You are competing against the old version of the product; have a value proposition for how you'll be better (just like any product release)
*You must have cross-org buy in
*Execution is even more important
*You are going to have to deprecate things, realize that up front & choose them
*First impressions are lasting - make sure you introduce your new product in the right way

Meet the Speaker: James Dillard

James is a product professional with the ability to orchestrate teams across the entire organization towards a singular goal. Currently, he is a Product Leader at YouTube.

View Speaker's Full Profile (https://bit.ly/3aeGLyC)

The content of this event is for educational purposes only & does not include any specific facts of the presenter's current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences & do not reflect those of the company the presenter works for.

Get the FREE Product Book (https://prdct.school/2N303Og) & check out our curated list of free Product Management resources here (https://prdct.school/3rEXjWt)

Product School (http://bit.ly/2TqhCZ1) is the global leader in Product Management training with a community of over one million product professionals. Our certificates are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, & Amazon.

Disclaimer: by registering for this event I agree to receive email communications from Product School & all sponsor brands.
 
 
 
 
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