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Join us in New York City for an inside look at how one of today's most talked-about investing platforms is rewriting the rules of marketing.
Public is rewriting the playbook for what a modern investing brand can be. In this session, Zachary Dioneda, VP of Brand Marketing at Public, shares how his team is reshaping the narrative around finance - bringing culture, creativity, & community to the forefront. With a sharp eye for brand storytelling & a track record of breakthrough campaigns, Zach offers a behind-the-scenes look at how Public has built trust, sparked conversation, & made finance feel personal.
Zachary Dioneda is a brand builder at the intersection of finance, culture, & creativity. As VP of Brand Marketing at Public.com, he's helping redefine how people connect with investing - making finance more social, inclusive, & culturally relevant. With a background spanning Fiverr & culture-shaping agency Translation, Zach brings a unique lens to brand storytelling, blending sharp strategy with a deep understanding of community, creators, & what moves people.
Public isn't just a fintech app, it's a brand with presence. In this session, Zach pulls back the curtain on how the team behind Public turns regulated industries into creative playgrounds through marketing that informs, entertains, & resonates.
01
Building the Brand: From Blue Backdrops to F1 Speed
Get the story behind Public's earliest campaigns, from real investors on billboards to a headline-making F1 sponsorship. Zach breaks down how the brand created early momentum with distinctive visuals, messaging, & cultural alignment.
02
When Finance Meets Pop Culture
From IPOats to Michael Bolton, Public's "Drops" are more than ads, they're creative moments that ride the cultural wave. Learn how Public strikes the balance between fun & serious, making complex topics approachable without losing credibility.
03
Designing a Brand For Serious Investors
Public launched as a social investing platform focusing on community, but as the product evolved so has the brand. Zach shares how the company went from social investing to a platform for serious investors & how the messaging & brand has evolved with new campaigns & integration of AI.
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