Join us on October 22nd for a virtual panel discussion.
With COVID-19 accelerating many brands' in-housing plans, Croud's in-housing division, Serpico by Croud, surveyed 210 CMOs in the UK & US to find out more. Join us for a lively panel discussion & explore the future of in-housing, including these key themes:
- 44% of CMOs plan to in-house more as a result of the pandemic; we'll explore the driving forces behind this trend.
- Financial, cultural & talent challenges are the top-cited barriers to in-housing; our panelists will discuss how to overcome these.
- Ecommerce & social came out on top as the most popular areas to in-house; we'll explore how brands can go about navigating their in-housing journey.
Date: Thursday, October 22nd
Time: 10am EDT | 3pm BST
Ben Knight, Co-founder of Serpico by Croud
Jerry Buhlmann, Non-executive Chairman at Croud
Jude Bridge, Managing Partner at Oystercatchers
Moderator Branwell Johnson, Director of Content at Propeller