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How Brands Make It Personal
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| With Jonathan Hyman (CTO, Braze), Peter Szarka (Head of Analytics, Acxiom), David Wells (Principal, Snowflake). |
| Venue, To Be Announced |
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Apr 16 (Thu) , 2026 @ 06:00 PM
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FREE |
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| DETAILS |
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The emails that seem like they're speaking directly to you. A tailored brand experience that makes you take notice. The messaging that doesn't feel like marketing.
Join UJA's Entertainment, Tech & Lifestyle for a panel discussion with Jonathan Hyman, co-founder & chief technology officer at Braze, Peter Szarka, head of analytics at Acxiom, & David Wells, Industry Principal, Media, Entertainment & Advertising at Snowflake, moderated by Julie Perlish, a senior strategy executive. They'll delve into how companies today are using data & technology to meet customers where they are. Go behind the scenes of modern consumer engagement strategies dedicated to building loyalty in a digital landscape that evolves each day.
You'll also discover how UJA connects people to the work we do - turning values into impact that changes lives around the world.
Jonathan Hyman oversees all of Braze's technical systems[SL2.1], infrastructure, technical operations, security, & engineering teams. Prior to Braze, he served as lead engineer at Bridgewater Associates. In a previous life, Jon played guitar in a heavy metal band. He now enjoys spending time with his wife & three children.
Peter leads the Strategy & Analytics organization at Acxiom (part of Omnicom Group), comprised of Lead Consultant, Data Enablement, Data Science, Business Intelligence & Data Visualization & Business Development teams. He brings over two decades of leadership in analytics delivery, consulting, & business development across advertiser, media, adtech, & agency environments & is known for driving measurable growth through innovative analytics, audience targeting, identity solutions, marketing measurement, & optimization. Prior to Acxiom, Peter was responsible for global business development at Claritas, securing major partnerships in CTV, premium video, & in-game advertising....
David leads Advertising & Marketing Technology within the Advertising, Media, Communications, & Entertainment (ACME) Industry at Snowflake. He oversees go-to-market (GTM) & strategy for the subvertical which is the second largest on Snowflake & which includes activation platforms, customer data platforms, media networks, & measurement solutions. David's nearly two decades in the industry includes leadership positions at Acxiom & LiveRamp. He has an M.F.A. in Filmmaking from the American Film Institute & a B.A. In English/Philosophy from Santa Clara University.
Julie Perlish is a senior insights & strategy leader with a career built at the intersection of insights, marketing, & commercial growth across some of the most recognized organizations in sports & media: ESPN, the NFL, & Paramount.
At ESPN, Julie founded the Advertiser Analytics function at a moment when partners were demanding proof of performance beyond traditional ratings. She built the KPIs, benchmarks, & ROI frameworks that directly expanded ESPN's sponsor portfolio, shaped deal points, & established the company as an industry leader in cross-platform measurement.
At the NFL, as vice president of Consumer Insights & Research, Julie led the League's fan insights...
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