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With David Cho (Sr Product Mgr, Zillow).
Wednesday, December 08, 2021 at 08:00 PM   Absolutely Free   Online

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Building a great product starts with knowing your customers' needs first (not the other way around). Don't fall into the trap of building a shiny solution & dangling it in front of your customers. They might not even use it!

There are tools & techniques that can get you closer to understanding your customers' needs. Find out here!

Main Takeaways:

1. Before the interview, set clear goals & align with your team:
- What do we want to learn at a high level?
- What questions do we want to ask?
- What types of interviews do we want to conduct?

2. During the interview, focus on the customer ("the customer is king/queen"):
- Use the 80/20 rule & listen 80% of the time & talk 20%
- Make the customer feel at ease by treating the meeting as a conversation, not an interview
- Ask open-ended questions and... listen

3. After the interview, debrief with your team:
- What went well & what can be improved?
- What were the big takeaways?
- Share big takeaways with the whole team & start prioritizing!

Meet the Speaker: David Cho

David is a Senior Product Manager at Zillow on the new rentals enterprise team where he is helping the company reimagine the way customers find & rent homes.

View Speaker's Full Profile (

The content of this event is for educational purposes only & does not include any specific facts of the presenter's current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences & do not reflect those of the company the presenter works for.

Get the FREE Product Book ( & check out our curated list of free Product Management resources here (

Product School ( is the global leader in Product Management training with a community of over one million product professionals. Our certificates are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, & Amazon.

Disclaimer: by registering for this event I agree to receive email communications from Product School & all sponsor brands.
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