***Please note our new location is at the General Assembly location on Broadway, 4th Floor***
WW (formerly Weight Watchers) may be 55 years old, but it has become a tech-enabled, data-rich, science-led powerhouse. Data & analytics now flow throughout all member touchpoints, including app & in-person, to create measurable improvements in their program, brand, & their members' lives.
Michelle Glaser has built an analytics team & practice at WW by working closely with product & design to make data-driven decisions for product changes & improvements. Michelle will share how her team also coordinated with all areas of the organization from engineering to marketing to finance. Come hear about WW's transformation & how you can apply lessons they learned to your organization.
Michelle Glaser is an analytics leader who has built the analytics team & culture at WW. She is an epidemiologist turned analyst who has a passion for numbers that enables her to effectively build & drive global analytics strategies at WW. She excels at translating ambiguous business needs into actionable problems & identifying the right methodologies to address them. Her passion is helping WW employees use analytic results to drive decision making & improve the business. As a lifelong athlete she knows the dedication & strength it takes to complete any challenge.
- Pizza & socializing begins @ 6:45
- Talk begins @ 7:00 followed by Q&A
- A little extra socializing after the event