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How GTM Teams Are Changing In 2025
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| With Everett Berry (Head of GTM Engg, Clay), Patrick Spychalski (Co-Founder, The Kiln). |
| Clay HQ, 111 W 19th St |
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Aug 07 (Thu) , 2025 @ 05:30 PM
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FREE |
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| DETAILS |
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In 2025, sales orgs are leaner, the tooling is smarter, & a new kind of operator the GTM Engineer is emerging at the center of it all. Founders are rethinking when & how to scale their sales motion, while individual contributors are blending technical skills with customer empathy in new ways.nJoin us at Clay HQ, where our panel will dive into how GTM teams are changing, & what it takes to build (or join) one in the age of AI.nPanelists:nEverett Berry is Head of GTM Engineering at Clay.nPatrick Spychalski is Co-Founder at The Kiln, a Clay agency.nnWell explore topics like:nThe new sales org chart: What roles to hire, when, & how everyone works togethernWhat GTM Engineering is, what it isnt, & why more companies are hiring for itnSkills that aspiring GTMEs should develop, & how hiring managers should evaluate themnWhere AI belongs in GTM & where it doesntnWho should attend:nFounders & sales leaders who want to level up their GTM playbooknGTM operators looking to develop technical skills to augment a traditional sales approachnTechnical talent trying to strengthen their business sense & break into GTM rolesnAgenda:n5:30-6:30pm: Food, drinks, & networkingn6:30-7pm: Demo of a high-value Clay workflow (voted on by you!)n7-7:45pm: Panel discussion & Q&A (panel details below)n7:45-8:30pm: Networking & wrap-upnnAbout Clay Club NY:nClay Club NY brings together Clay experts, GTM operators, & sales leaders to exchange knowledge at Clays HQ. Our sessions offer a mix of Clay demos, panel discussions, & networking giving attendees strategic frameworks & specific tactics at the cutting edge of GTM.nRecent activities include a fireside chat with Adam Eldefrawy (the engineer who built Claygent), a masterclass in GTM agency-building from Jen Igartua (CEO of GoNimbly), & a high-energy competition where we nominated the best Clay builder in NY to represent the city in the global Clay Cup.
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