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With Gabby Slome (Co-Founder/CXO, Ollie), Nilton Duque (Head of Mktg & Growth, Cleanly), Jim Shook (CMO @ Payability, Founder @ Dozen Digital & ex-EIR @ Scout Ventures).
Wednesday, January 23, 2019 at 06:30 PM   $25
Alley Chelsea, 119 W 24th St, 2nd Fl
 
     
 
 
              

              
 
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Acquiring new users is often a pay-to-play game. Some startups lean nearly entirely on paid advertising to access new markets & get the attention of their target consumers. And, for those who find a campaign strategy that works, paid advertising can be a scalable model for early stage growth. For those who find it more challenging, it can be a persistent, distracting & expensive slog.
The bottomline is that paid advertising is not easy; even the experts must learn & discover new strategies for new products & markets.
We have assembled an outstanding group of entrepreneurs & experts to share their stories of successes & failures in paid advertising. We'll discuss their experiences from the nitty gritty of how much you need to invest in an experimental campaign to their perspectives on the ever-shifting paid social channel.
We'll discuss

Testing social, search & even offline channels
Understanding the changing Facebook & Instagram advertising landscape
Exploring emerging channels like Reddit
Optimizing ad campaigns
Developing copy, landing pages, & more
Targeting
Preparing a budget
Analyzing key metrics & important formulas
Reducing churn
And much more!


About the panelists

Gabby Slome is the Co-founder & CXO of Ollie,a national company that delivers freshly cooked, human-grade food that's tailored to each dog's nutritional needs. Launched less than two years ago, they've raised $17 million to-date, & Ollie is already the largest canine meal delivery service.
NiltonDuque is Head of Marketing & Growth at Cleanly, the country's leading laundry & dry cleaning service. He leads all aspects of growth at Cleanly across user acquisition, customer retention, brand, & product. Prior to Cleanly,Niltonheld leadership roles at high growth companies - including PINCHme (2X membership in
JimShook is the CMO of NYC-based fintech company Payability, & founder of Dozen Digital, a digital marketing consultancy with a focus on paid acquisition. Prior to founding Dozen Digital,Jimwas an Entrepreneur in Residence at Scout Ventures.


Schedule:
6:30 - 6:50: Drinks & Networking6:50 - 7:50: Panel7:50 - 8:15: Audience Q&A8:15 - 9:00: More Drinks & Networking




Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink, x.ai, & Techstars. You can find all of ourpast events & speakers here!If you have any questions, please email me atdanny@stacklist.com.



Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world's leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies & thought-leadership of Verizon.
 
 
 
 
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