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With Gabby Slome (Co-Founder/CXO, Ollie), Nilton Duque (Head of Mktg & Growth, Cleanly), Jim Shook (CMO @ Payability, Founder @ Dozen Digital & ex-EIR @ Scout Ventures).
Wednesday, January 23, 2019 at 06:30 PM   $25
Alley Chelsea, 119 W 24th St, 2nd Fl

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Acquiring new users is often a pay-to-play game. Some startups lean nearly entirely on paid advertising to access new markets & get the attention of their target consumers. And, for those who find a campaign strategy that works, paid advertising can be a scalable model for early stage growth. For those who find it more challenging, it can be a persistent, distracting & expensive slog.
The bottomline is that paid advertising is not easy; even the experts must learn & discover new strategies for new products & markets.
We have assembled an outstanding group of entrepreneurs & experts to share their stories of successes & failures in paid advertising. We'll discuss their experiences from the nitty gritty of how much you need to invest in an experimental campaign to their perspectives on the ever-shifting paid social channel.
We'll discuss

Testing social, search & even offline channels
Understanding the changing Facebook & Instagram advertising landscape
Exploring emerging channels like Reddit
Optimizing ad campaigns
Developing copy, landing pages, & more
Preparing a budget
Analyzing key metrics & important formulas
Reducing churn
And much more!

About the panelists

Gabby Slome is the Co-founder & CXO of Ollie,a national company that delivers freshly cooked, human-grade food that's tailored to each dog's nutritional needs. Launched less than two years ago, they've raised $17 million to-date, & Ollie is already the largest canine meal delivery service.
NiltonDuque is Head of Marketing & Growth at Cleanly, the country's leading laundry & dry cleaning service. He leads all aspects of growth at Cleanly across user acquisition, customer retention, brand, & product. Prior to Cleanly,Niltonheld leadership roles at high growth companies - including PINCHme (2X membership in
JimShook is the CMO of NYC-based fintech company Payability, & founder of Dozen Digital, a digital marketing consultancy with a focus on paid acquisition. Prior to founding Dozen Digital,Jimwas an Entrepreneur in Residence at Scout Ventures.

6:30 - 6:50: Drinks & Networking6:50 - 7:50: Panel7:50 - 8:15: Audience Q&A8:15 - 9:00: More Drinks & Networking

Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink,, & Techstars. You can find all of ourpast events & speakers here!If you have any questions, please email me

Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world's leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies & thought-leadership of Verizon.
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