Agenda:5:30 - Cocktail & networking reception6:15 - Event Introduction Richard Eisert, Partner, Davis & Gilbert6:25 - Moderator: Melissa Roth, Audit Manager, Withum6:30 - Keynote Speaker-Andy Pakula, Founder & Chief Executive Officer, WiOffer7:00 - Guest Speakers-Gil Alouche, CEO & Founder, metadata.io-Frank O'Brien, CEO, Five Tier-Craig Cook, Founder & CEO, MobilAds8:00-8:30 - Networking
Keynote Presenter:Andrew S. Pakula Andy is a seasoned entrepreneur, digital media innovator & former ad agency new business executive. He has spent more than 25 years developing & successfully bringing to market new digital media platforms for advertisers & media companies while overcoming numerous industry obstacles & challenges.Andy is currently the founder of WiOffer, a company which solves the interactive holy grail for television advertisers. Using WiOffer's proprietary SMS keyword text solution, TV audiences can immediately engage with TV brands to receive offers & information while providing TV advertisers the ability to track & measure audience engagement & attribution in real-time.Before WiOffer, Andy was a co-founder of One Minute Media, a branded online video content solution for leading national advertisers & previously the founder of The Legal Advocate, an online legal lead generation platform for lawyers.Most notably, Andy was the founder of ORB Digital, an award-winning (Deloitte Fast 50 & 500) ROI digital marketing firm where he developed a breakthrough ad technology which supported the industry's first performance based online media models for leading national advertisers. Prior to ORB, he was a co-founder of The Interactive Marketing Agency, the predecessor company to Softbank Interactive Marketing, where he developed Yahoo!'s initial revenue models & sales strategy in addition to implementing Yahoo!'s initial ad sales efforts. Just barely in his twenties, Andy founded Spectrumedia Network, the first digitally delivered airport ad & public service billboard network which launched in NY's JFK & LaGuardia airports.In between his start-up experience, Andy held corporate new business positions at Bozell Worldwide, Bozell Interactive, & Deustch. Andy began his career as a media planner at Wells Rich Greene Advertising.Andy is a patent holder, writes articles on new media technology, speaks at conferences, has received industry awards & accolades, & has been featured in numerous industry news articles & made TV appearances commenting on digital advertising & media. Andy is a graduate of the University of Hartford Barney School of Business & was the starting shortstop for the university's varsity baseball team.Presenting Companies:Metadata.io was built for non-technical B2B marketers looking to bring in more qualified leads & expand pipeline. Metadata's AI-poweredaccount-based advertising platform runs hands-free multivariate experiments & measures pipeline, attribution & deal-close effectiveness. It then uses machine learning to optimize current & future campaigns. Current investors include Hillsven Capital, Acorn Capital, Greycroft, 500 Startups, Right Side Capital Partners, & various angel investors.For more information, please visit: https://www.metadata.io
Five Tier is the Connected Media platform that takes the guesswork out of marketing. We deliver efficient & effective programs that anticipate customers' needs, enabling your business to respond immediately. Start with featuring your business on a billboard in Times Square for as low as $10 per 15-second ad play, & then expand to more integrated offerings that include Connected TV, mobile messaging, social media, direct mail, & more. Text MORE to 313131 to see Connected Media in action.For more information, please visit: www.fivetier.com/
mobilads is the market leader in smart rideshare Out-of-Home & experiential advertising, connecting brands with innovative ad space to create meaningful experiences for consumers.
Our platform is data-driven, leveraging location-based technology & mobile crowd analytics. This enables us to reach targeted audiences, understand & predict consumer behavior, & measure KPIs , attribution, & lift.
For more information, please visit: www.mobilads.co
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