Information architecture is critical to ensuring products & services are easy to use & navigate. A well organized IA makes for a better user experience, improved productivity, less frustration, more satisfaction, & in the end, happier customers.
Join Rebecca Klee, a User Researcher from Optimal Workshop, as she shares tips & practical techniques for taking your information architecture testing practice beyond the basics.
This will be a hands-on workshop & attendees are encouraged to bring their own device. Practical activities will include running a moderated card sort to incorporate in-person insights with remote responses & combining a range of user research inputs to create & run your own tree test.
Bonus:Each attendee will receive 1 month's complimentary access to Optimal Workshop's user research suite valued at $199 USD.
Overview of IA testing - Understand where testing fits within an IA project & how to maximise methods like card sorting & tree testing by using them in combination.
Set up a card sort for success - Define objectives, select content & design your card sort to collect richer insights.
Analyze card sort results - Combine exploratory & statistical methods to develop alternative IA structures.
Design tree tests with confidence - Create structures & write tasks to collect the insights you need. Use alternative task types to learn more from your test.
Tree test analysis - Move from high level insights to detailed findings, including patterns to watch out for.
Doors Open - 6pmWorkshop Start - 6:15pmWorkshop End - 8:45pm
Who should attend this workshop?
This workshop is open to everyone, however, the workshop is focused on advanced techniques. A basic understanding of user research & information architecture will be helpful in getting the most out of this workshop.
What's the refund policy?
We'll be happy to accomodate any refund requests up to 7 days prior to the event.
Do I have to bring my printed ticket to the event?
No need for a printed ticket, electronic copy will do.
Can I update my registration information?
Yes, you can update your registration information at any time via the eventbrite site or app.
Is my registration fee or ticket transferrable?
Yes, all you have to do is update your registration information to whomever you would like to transfer the ticket to.
Is it ok if the name on my ticket or registration doesn't match the person who attends?
No. If you're giving your ticket to someone else, or registering for someone else, please ensure that the registration information is up-to-date & matches the person who will be attending the event. Building security may deny entry into the building if the attendee is not included on the guest list.