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Join us for a conversation with Nabeel Barqawi, Senior Product Manager of Conversational AI at Disney Streaming, as he breaks down how to choose the right type of AI for your product.
Not all AI is created equal, & neither are the problems it's meant to solve. In this session, Nabeel Barqawi explores the trade-offs between rule-based & generative AI, & how to determine which model fits your use case. You'll learn how to assess AI cost, complexity, & output, navigate ethical considerations, & optimize AI experiences with a user-centered approach.
Nabeel Barqawi is a Senior Product Manager of Conversational AI at Disney Streaming, where he leads strategy, experimentation, & implementation across multiple AI-powered experiences. With over 7 years of experience, Nabeel has led cross-functional initiatives at the intersection of AI, product strategy, & user trust. His work focuses on building responsible, scalable AI solutions that balance business goals with intuitive, human-centered design.
What if picking the right AI model was the most important product decision you made this year? In this Spotlight session, Nabeel Barqawi shares how to strategically approach AI selection & integration, from product design to user trust.
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Rule-Based vs. Generative: Choosing Your AI Stack
Understand the key differences between rule-based systems & generative AI, & how to align each with specific product goals, capabilities, & constraints.
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Experiment, Evaluate, Iterate
Learn how to approach AI experimentation, what metrics to track, how to test, & how to gather feedback to continuously refine your solution.
03
Trust, Transparency, & UX
From user perception to regulatory disclosure, Nabeel will share examples of AI integrations that are human-centered, safe, & effective, without losing user trust.
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