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What is a brand?
The term brand is commonly defined as a collection of memories & associations held by the consumer,' though, many would argue that today a brand is truly defined by its following.
The internet has shifted power to the consumer. A brand's identity is increasingly shaped by social media posts & review sites, as opposed to advertisements no one trusts, or targeted campaigns that struggle to break through the noise.
When a brand becomes a community...
Instead of investing limited resources in salespeople or Facebook ads, scaling companies are attracting & retaining customers by providing deeply engaging experiences (learning & networking opportunities, among many others).
Over time, the customer base starts to strongly resemble a community - united by a common interest in the mission & values, bonded by shared experiences. They become the brand's storytellers & evangelists.
Join us for a conversation with thought leaders, where we'll explore:
1.) How to incorporate community building into your strategy & business model
2.) Tactics for building community - on & offline
3.) How to measure results, in terms of customer acquisition costs, loyalty & lifetime value
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