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With founder/CEOs Mitch Wainer (Digital Ocean), Beri Meric (IVY), Michael Cirino (A Razor, A Shiny Knife), Kjael Skaalerud (Skaling Ventures), Bethany Hill (Head of Comms, CommonBond).
Thursday, December 07, 2017 at 08:30 AM   $18
Knotel, 419 Park Ave South

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What is a brand?

The term brand is commonly defined as a collection of memories & associations held by the consumer,' though, many would argue that today a brand is truly defined by its following.

The internet has shifted power to the consumer. A brand's identity is increasingly shaped by social media posts & review sites, as opposed to advertisements no one trusts, or targeted campaigns that struggle to break through the noise.

When a brand becomes a community...

Instead of investing limited resources in salespeople or Facebook ads, scaling companies are attracting & retaining customers by providing deeply engaging experiences (learning & networking opportunities, among many others).

Over time, the customer base starts to strongly resemble a community - united by a common interest in the mission & values, bonded by shared experiences. They become the brand's storytellers & evangelists.

Join us for a conversation with thought leaders, where we'll explore:

1.) How to incorporate community building into your strategy & business model
2.) Tactics for building community - on & offline
3.) How to measure results, in terms of customer acquisition costs, loyalty & lifetime value
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