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Join us for an exclusive evening kicking off the Shopper Context Protocol Working Group
The Retail AI Council is bringing together retail & technology leaders for an intimate reception during NRF 2026. This is where the future of customer relationships in agentic commerce begins.
The Room You Want to Be In
You'll be joining 100 retailer & brands leaders who are shaping what comes next: Academy Sports, Bealls, BJ's Wholesale Club, Buff City Soap, CAVA, Centric Brands, The Children's Place, Conair, Connection, DXL, Eataly, Furniture.com, Groupe Dynamite, Hanna Andersson, Hibbett Sports, JD Sports, L'Oral, Levain Bakery, Manor AG, Mars, Omni Retail, PACSUN, Purchasing Power, Rack Room Shoes, Saks OFF 5TH, Sephora, Steve Madden, Sugar Mountain, Tecovas, Tilly's, Tractor Supply, The Vitamin Shoppe, WHSmith, & many more. These are the people actually building the infrastructure for AI-driven commerce.
This isn't just another NRF event. National media covering the future of retail will be here: Bloomberg, The Wall Street Journal, Reuters, CNBC, Retail Dive, Progressive Grocer, Retail TouchPoints, RetailWire, CPGmatters, & Adweek are all sending their top journalists because they know this is where the story is.
Network & learn from the people driving the conversation: IDC, Shoptalk / Groceryshop, eTail, CommerceNext, RetailClub, & Retail Technology Show, among others.
Why This Matters Now
A third of consumers are already using personal AI agents to shop. But here's the problem: every AI interaction starts from zero, stripping away years of customer loyalty, preferences, & history. What was once a familiar experience with a trusted brand suddenly feels impersonal & anonymous.
The Shopper Context Protocol (SCP) solves this. It's an open, privacy-preserving standard that ensures customers can maintain their relationship data with retailers across any platform, AI assistant, or channel they choose. As commerce becomes increasingly agent-led, this is how you protect the relationships you've built.
What to Expect
This is your opportunity to explore the future of retail AI with the people defining it. Whether you're curious about how AI agents are reshaping commerce, interested in open standards like SCP, or want to connect with retailers & technology leaders navigating this transformation, this evening offers the conversations that actually matter.
Early participants in the Working Group get to influence how these standards evolve from the ground up.
Attendance Details
This is an intimate, invitation-only reception for senior retail executives & industry leaders. Join the waitlist to be considered for an invitation.
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