Publisher AdTech Stack Roundtable | NYC Tech Events - GarysGuide

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Publisher AdTech Stack Roundtable

Founders, CEOs & execs discuss their ad tech stacks.

	Cushman & Wakefield, 1290 Ave of Americas
	Feb 23 (Tue) , 2016 @ 08:30 AM
	$60

DETAILS

<P><SPAN STYLE="white-space: initial; font-size: medium; font-family: verdana, geneva;">Full Ad Stack is a term used increasingly frequently in the ad tech space. During the past year, hardly a day went by without any announcement of a large advertising conglomerate, agency, media house or even telcom acquiring a company to complete their Full Ad Stack. The lastest news has Telenor acquiring Tapad.</SPAN></P>
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<DIV STYLE="color: #222222; font-family: arial, sans-serif; font-size: small;"><SPAN STYLE="font-size: medium; font-family: verdana, geneva;">This sudden interest and trendiness for the term leads to February's roundtable: What are these stacks and why is the market so hung up on the need to build or buy one? Advertising has already set its path to become a true commodity, furthered by trends such as the advent of programmatic trading, ad-option trading platforms and transparency becoming a standard, rather than a premium advertisers need to pay for.</SPAN><BR><SPAN STYLE="font-size: medium; font-family: verdana, geneva;"><BR></SPAN></DIV>
<DIV STYLE="color: #222222; font-family: arial, sans-serif; font-size: small;"><SPAN STYLE="font-size: medium; font-family: verdana, geneva;">Join us as we bring toether CEO's, founders, and executives to discuss their ad stack's and more.</SPAN></DIV>