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The Fine Line Between Woke-Washing & Real Brand Purpose
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| With founder/CEOs Eunique Gibson (Because of Them We Can), Steve Pereira (Encantos), Ian Schafer (Kindred), Christine Maguire (VP Mktg, TripAdvisor). |
| Betaworks Studios, 29 Little W 12th St |
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Oct 24 (Thu) , 2019 @ 06:00 PM
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FREE |
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| DETAILS |
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Millennial & Gen Z consumers don't want to save 15% on car insurance, they want to save the world. Inundated with advertising their entire life, they see through the trend of woke-washing cause marketing, rainbows on social media avatars for one month only & diversity initiatives that fall flat. They want the brands they support to practice true inclusivity & help build a better community.
Join us for a real talk with companies that have real brand purpose. Hear from the founders & leaders of TripAdvisor, Encantos, Kindred, Because of Them We Can who are building brands with social responsibility at its core. Hosted by Launch Angle.
Speakers:
Eunique Jones Gibson: Founder, Because of Them We Can
Steve Wolfe Pereira: CEO & Cofounder, Encantos
Ian Schafer, Founder: CEO & Cofounder, Kindred
Christine Maguire: VP, Marketing, TripAdvisor
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