When creating your startup's online presence, it's essential to understand the vital role that content marketing plays. From blog & social media posts, to videos, & press releases - good content lasts forever & can do wonders for your SEO. So, how can startups create content that scales on every growth channel?
Director of Marketing at HubSpot for Startups, Amanda Sibley, will share the benefits of creating & distributing valuable, relevant, & consistent content. She'll discuss how this cost-effective alternative to traditional marketing can differentiate a startup's brand & build authority, reputation, & a voice of influence.
Amanda will also share how emerging technologies, such as AI & automation, can help improve your startup's content curation.
What you'll learn:
How to build a solid content marketing strategy that attracts & retains customers
Best practices on setting up an SEO foundation
How to set up conversion touch points & conversion tracking for measuring ROI
Ways to use content marketing to drive conversations at each stage of the buyer journey
Insights on optimizing different forms of content for long-term usage
Drinks, food, & networking to follow.
Content Marketing for Startups
Amanda Sibley, Director of Marketing, HubSpot for Startups
Director of Marketing, HubSpot for Startups
Amanda Sibley is the Director of Marketing for HubSpot for Startups. Previously, Amanda ran & scaled the HubSpot demand generation team, generating new leads for the HubSpot sales team through all inbound marketing channels. As head of demand generation, Amanda developed co-marketing content programs with top brands, grew lead generation to support the ever growing sales team, ran the paid lead generation channel at HubSpot. She's a regular contributor to the HubSpot marketing team blog & creator of ebooks.
Amanda is a graduate of Bentley University where she received a BS in Marketing. Amanda is a mentor in the startup community in New York & San Francisco.