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With Nir Eyal (Author, Indistractable: How To Control Your Attention & Choose Your Life).
Tuesday, September 10, 2019 at 06:00 PM   $15
Betaworks Studios, 29 Little W 12th St


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This event is paid for Betaworks Studios Members & $15 for non-members. A complimentary copy of Indistractable is included with your ticket to this event.

Ever get the feeling the world is full of too many distractions? Research shows the ability to stay focused is a competitive advantage, in work & in life. However, in an age of ever-increasing demands on our attention how do we stay productive & stay sane?

Nir Eyal, bestselling author of Hooked: How to Build Habit-Forming Products, wrote the book on the secret psychology behind products like Facebook, YouTube, & Twitter. In his new book, Indistractable, Nir provides the antidote to the current distraction crisis.

Indistractable goes beyond the common scapegoat of personal technology to reveal the root causes behind why we are so vulnerable to distraction. The book teaches a memorable four-part framework for becoming indistractable by: mastering your internal triggers, making time for traction, hacking back external triggers, & preventing distraction with pacts.

Steeped in academic research without any unnecessary self-helpy anecdotes, Indistractable provides science-based tactics to finally help you live the life you want.

On September 10th, Nir Eyal shares findings of his five years of research into how to master what he calls, "the skill of the century," the power to be "Indistractable."

Nir Eyal lectured at Stanford's Graduate School of Business & the Hasso Plattner Institute of Design. His first book, Hooked: How to Build Habit-Forming Products, is an international bestseller & taught Silicon Valley how to design behavior. His next book, Indistractable: How to Control Your Attention & Choose Your Life, reveals the Achilles' heel of distraction & provides a guidebook for getting the best of technology without letting it get the best of us. Nir blogs at:
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