Brand Safety Roundtable | New York - GarysGuide (The #1 Resource for NYC Tech)

With Marc Goldberg (CEO, Trust Metrics), Tom Limongello (Sr Dir. Product Mgmt, Quotient), Michael Goefron (Chief Brand Safety Officer, Glassview), Lee Baler (National Strategy Lead, Strike Social), Joshua Lowcock (Brand Safety Officer, UM Worldwide), Douglas Bandes (Co-Founder, Polymath).

Tuesday, November 13, 2018 at 08:30 AM $75

Cushman & Wakefield, 155 W 23rd St

DETAILS

The November roundtable will be discussing Brand Safety as advertisers are more concernedthan ever about it.Marketers just need to look back to 2017, when brands startedpulling advertisingfrom YouTube after finding their ads placed on neo-Nazi channelsand other undesirable videos.Marketers & publishers strive to make digital media safe for advertising. Brands are understanding more & more, lose trust & risk it all.Trust is everything for a brand, Unilever CMO Keith Weed said. A brand without trust, he added, is simply a product.
2018 has been another tough year for brand safety. Whether it's on YouTube or Facebook, within a mobile app, or even alongside a piece of news content, brands must determine how to protect against appearing next to objectionable content when advertising on digital media.
Join us as we bring together thought leaders who will be discussing how they deal with Brand Safety.