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With Lauren Haas (Dir. Integrated Mktg, Eight Sleep), Alex Kubo (VP eCommerce & Digital Mktg, Burrow), Ryan Fisher (Sr Growth Mktg Mgr, Felix Gray), Nik Sharma (DTC Strategist & Forbes 30 Under 30), Bobby Palmieri (Founder/CEO, Lilo Social).
Monday, February 24, 2020 at 06:00 PM   Absolutely Free
Primary, 26 Broadway

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Join us this February as we break down today's complex digital landscape & help you learn how to stand out as a DTC brand.
About this Event
DTC brands are on a rapid rise in today's market & are revolutionizing e-commerce as we know it. Through creating platforms & products that offer robust customer experiences, more & more DTC brands are shaking up shopping for consumers worldwide. As more players flood the space, competition is constantly developing & becoming fiercer by the day.

This February, join us at The Overlap as we break down today's complex digital landscape & help you learn how to grow a profitable DTC brand. Bobby Palmieri, Co-Founder & CEO of Lilo Social, is set to guide a panel of leading DTC brands & voices in the space in a discussion of how to best understand your metrics & important KPIs in order to grow a strong community around your brand.


Approach paid media across social, search, & emerging
Utilize ad targeting to reach your customers
Develop strong creatives for your brand
Grow beyond paid advertising

Lauren Haas - Director of Integrated Marketing, Eight Sleep
Alex Kubo - VP, E-Commerce & Digital Marketing, Burrow
Ryan Fisher - Senior Growth Marketing Manager, Felix Gray
Nik Sharma - Forbes 30 Under 30 DTC Strategist
Bobby Palmieri - Co-Founder & CEO, Lilo Social (Moderator)

6:00 - 6:30: Networking
6:30 - 7:15: Panel Discussion
7:15 - 7:30: Audience Q&A
7:30 - 8:00: More networking!


The Overlap presented by Lilo Social empowers & connects today's digital & marketing communities together through regular events hosted throughout the greater New York City area. Our vision is to combine meetups, content, & conversation in a way that develops & builds a stronger creative community.


Lilo Social is a digital growth agency specializing in performance marketing for a wide range of clients. With creative & interactive marketing practices at the core of our practices, we drive online engagement strategies with proven success records to help push brands to the next level. Our clients include Maroon 5, Kjaer Weis, PEZ Candy, Bleacher Report, & more. To learn more about Lilo Social, visit


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