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With David Ma (Food Artist & Dir.), Brian Haimes (Founder, Plumicorn Studios), Melissa Stammer (Set Designer & Prop Stylist).
Thursday, September 19, 2019 at 06:00 PM   Absolutely Free
Microsoft Store NYC, 677 Fifth Ave


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ChangeMakers: NYC

Playing with Food: How to Create Stunning Food Visuals

In today's social media age, creators & brands are in a constant fight to stand out amongst others & create content that's both unique & memorable. David Ma, Director & Food Artist takes you behind his approach & methodology for creating viral content that bridges genres & intertwines popular culture.

The masterclass will feature a LIVE food stunt demonstration as David & his team take us behind the scenes on a real commercial food set. See how mesmerizing food stunts are choreographed & orchestrated through the use of practical effects engineering & stunning slow motion cinematography.

Take a peek behind the curtain into the detailed process of styling & shooting food, then elevating it's look with highly stylized design & art direction.

Learn from experts the current landscape of food media & where he sees opportunity for creators who can leverage their social media presence in the digital space.

Featured speakers:

David Ma, Food Artist & Director
David is an award-winning filmmaker & food artist. He brings a mix of fun, style, & character to his filmmaking by creating worlds & narratives around the food he's shooting. His latest viral project, Food Films, was an original series that transformed dull cooking videos into the styles of iconic directors like Wes Anderson, Michael Bay & Quentin Tarantino.

David's began his culinary career as a food stylist, with an eye for finding the beauty in all foods-from high-end michelin dishes to s'mores & now directs commercials for brands like McDonald's, Hidden Valley Ranch & KFC.

Whether for broadcast or social, David knows how to make food famous. His work has been featured on Fast Company, Mashable, NYT, Cosmopolitan, Buzzfeed, Food&Wine, VICE, Bravo & others.

Brian Haimes, Director + Animator
Brian is a veteran director & animator focused on stop-motion animation & practical effects-driven work for advertising, social media & film. He is the co-founder & director of Plumicorn Studios, & he is a graduate of the School of Visual Arts in New York City.

Melissa Stammer, Production Designer
Melissa has a passion for telling stories through objects. As a production designer, she brings her clients' ideas to life through curation of props & conceptual set design. She has worked for a variety of brands, a few being Viceland, Chanel, Cosmopolitan & ESPN Magazine. Before production design she worked as an Art Director at Havas Worldwide & 360i in New York City. She is a graduate of The University of North Texas with a BFA in Communication Design.
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