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You are helping to run & support the day-to-day management & organization of specific projects as well as the overall account management. Including the daily blocking-and-tackling needs. You have meticulous attention to detail & are working on establishing strong client relationships by creating confidence in them & your team that you understand the business & competitive landscape. Be the bigger person in every situation even if the other person is wrong.
Responsibilities/Expectations
- Client Management
- Builds & maintains relationship as the lead on the day to day delivery of specific project/campaign objectives. Responsible for interacting with BM/ABM. Note that the AS should be comfortable within meetings with Senior BM level & above, but won't necessarily be managing these day to day relationships (dependent on the client & SOW)
- Responsible for a comprehensive understanding of their clients business & category, with the ability to translate business problems into digital strategies & solutions
- Works with clients, platform reps, & partner agencies to coordinate inter-agency planning processes for the creation of complete integrated marketing strategies in collaboration with all department leads
- Business Strategy
- Eat, breathe, & sleep todays digital & mobile consumer, with one goal in mind - to develop brand-specific strategies that, ultimately, help them sell shit
- Strong working knowledge of creative & media across major digital & social channels. Must be well versed in common marketing & media principles with a strong understanding of the social media platforms & their ecosystems
- Has a complete understanding of the business strategy & ensures that all initiatives (supporting campaigns, creative, etc) are aligned
- Strong understanding of IATs/IMCs, & the ability to present The Sasha Group in a strong, strategic way. AS should also have the ability to spot when another agency poses a threat to our business & how to manage up & work around
- Practitioner-level knowledge of marketing (online & off), with a specialty in online multimedia & advertising/media buying trends
- Strong understanding of social media specs/platform capabilities
- Knowledge of all of The Sasha Group's offerings, including Experience, VSolutions, UX, Talent, etc. & know how & when to utilize these teams & their offerings
- Working knowledge of current video viewability standards
- Influencer Marketing Knowledge
- Emerging Tech Knowledge
- PR Knowledge
- Team Management: You are honing your management skills & you foster a culture of empathy & partnership across the team
- Strong management of day to day projects, ensuring effective collaboration & execution
- Supervises Junior Account team members on their brand, including strong mentorship with AE & SAEs
- Acts as a resource to all team members, focused on enabling their success, & is actively involved in overall team health & culture
- Able to recognize team issues/deficiencies & raise to senior team members
- Strong ability to manage up to direct manager & to know when & how to lean on senior leadership. Ability to delegate to junior team members, exhibiting a clear understanding of process & campaign management
- Develops trust, motivates & mentors teams. Partners with department leads to optimize collaborative processes; fosters culture of empathy & partnership especially in times when the need to discuss challenges arise
- Clear communicator to Strategy, Creative, IPM & Media teams, whether delivering Client feedback or providing a POV
- Financial acumen + business health
- Be able to anticipate production costs, logistics, watch-outs, & what ideas are doable / not doable within a client budget
- Ensures client relationship health is closely tracked & communicated to leadership on a regular basis
- Leads client communications around campaign finances & billing
- Ensures all scopes & schedules are completed & signed in a timely manner
- Contribute to the continued growth & stability of The Sasha Group, by being empowered to make decisions that are best for the company both today & tomorrow
- Understanding of the importance of burn reports to help growth & efficient running of the business
Skills
- Running internal & external meetings & ensuring agreements are met
- Ensuring that projects meet client-, agency- & regulatory requirements
- Managing budgets & timelines effectively
- Help to manage productions & up managing, side managing & down managing throughout
- Providing light, but meaningful, supervision & mentorship of SAEs, AEs
- Participating in strategic initiatives with the objective of developing expertise
- Supporting & learning from VP-Account Director
- Fostering productive relations across multi disciplined IAT
- Solid presentation skills (verbal, written, visual) to deliver impeccable strategic social counsel & ability to partner with creative & media teams to get to a strong story
- Mastery of presentation software (Powerpoint, Keynote, Google Slides)
- Intermediate knowledge of Spreadsheet (file based) software (excel, Google Sheets)
- Knowledge of Advertising Research industry nomenclature (can understand Millward Brown or MMM Studies)
- Well versed in The Sasha Group finance process & client financials
- Never being too senior/precious to do something, the ability to scale is important
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