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EVENT DETAILS |
<H2>Hooked: How to Build Habit-Forming Products<BR></H2>
<P><EM>Presented by Nir Eyal, Author of <A HREF="https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788/?tag=thekerne-20" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">"Hooked: How to Build Habit-Forming Products"</A></EM></P>
<P>What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world's most habit-forming technologies & provides practical advice for increasing user engagement.</P>
<P>Nir Eyal writes, consults, & teaches about the intersection of psychology, technology, & business. The M.I.T. Technology Review dubbed Nir, The Prophet of Habit-Forming Technology.</P>
<P>Nir founded two tech companies since 2003 & has taught at the Stanford Graduate School of Business & the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.</P>
<P>In addition to blogging at <A HREF="https://www.nirandfar.com/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">NirAndFar.com</A>, Nirs writing has been featured in <A HREF="https://hbr.org/2014/11/how-customers-get-hooked-on-products" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">The Harvard Business Review</A>, <A HREF="https://techcrunch.com/tag/nir-eyal/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">TechCrunch</A>, & <A HREF="https://www.psychologytoday.com/blog/automatic-you" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">Psychology Today</A>. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) & Refresh.io (acquired by LinkedIn).</P>
<P><STRONG>Location Note: </STRONG></P>
<P>This event will be hosted at the lovely Huge office in Brooklyn. They have a beautiful space - we're looking forward to working with them!</P>
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<P><STRONG>FAQs</STRONG></P>
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<P><STRONG>Are there ID or minimum age requirements to enter the event?</STRONG></P>
<P>This event is 21+. Please bring a government-issued ID to check-in to the event. You do not need printed tickets - we will check you in by name.</P>
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