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With Nir Eyal (Author, Hooked: How to Build Habit-Forming Products).
Thursday, July 20, 2017 at 07:00 PM    Cost: $20
Huge, 45 Main St, Brooklyn

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Hooked: How to Build Habit-Forming Products

Presented by Nir Eyal, Author of 'Hooked: How to Build Habit-Forming Products'

What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world's most habit-forming technologies & provides practical advice for increasing user engagement.

Nir Eyal writes, consults, & teaches about the intersection of psychology, technology, & business. The M.I.T. Technology Review dubbed Nir, The Prophet of Habit-Forming Technology.

Nir founded two tech companies since 2003 & has taught at the Stanford Graduate School of Business & the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.

In addition to blogging at, Nirs writing has been featured in The Harvard Business Review, TechCrunch, & Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) & (acquired by LinkedIn).

Location Note:

This event will be hosted at the lovely Huge office in Brooklyn. They have a beautiful space - we're looking forward to working with them!


Are there ID or minimum age requirements to enter the event?

This event is 21+. Please bring a government-issued ID to check-in to the event. You do not need printed tickets - we will check you in by name.

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