|
| |
|
|
| |
|
| |
Description
|
Native advertising seems to be the biggest buzzword in marketing these days. Whether you define them as sponsored posts, content marketing or over-hyped advertorials, so-called native ads drive clicks, shares and meaningful engagement with audiences. With sites like Gawker, Facebook, Pinterest, BuzzFeed and Forbes offering these experiences and growing significant revenue as a result how can other brands and publishers get in the game?
Join us for a Q&A session with the leader of the pack, Gawker's Executive Director of Business Development Erin Pettigrew, in which she will share her experiences transitioning to this exciting new medium. You'll get the scoop on:
- Gawker's native ad process: what they look for when partnering with brands, success stories and lessons learned
- Gawker's strategies around scaling the native ad business and building effective, measurable products
- Insight on who's leading the way with creative and innovative approaches to native ads
- Insight into the conflict of the legacy banner business and the pivot to advertising
We're looking forward to a great night of Content & Cocktails and hope to see you there!
|
|
|
|
|
|
|
|
|
