This November, Ad Age and Food Network are joining forces to hack the food industry.We’re calling on the best and brightest tech start-ups and entrepreneurs to evolve Food Network’s local strategy.
Over the last 20 years, Food Network has owned the national conversation about food and inspired countless millions to enjoy food everywhere. As the very idea of food has become increasingly about where you live, it’s time for America’s most iconic food brand to reflect on this behavior shift—and to be, put simply, more relevant locally.
H@ck the brand. From recipes and grocery shopping to restaurant discovery, Food Network’s huge audience is ready for the Next Big Thing.
And that’s why we’re inviting you to H@ck the brand.
Startups, Based on submissions we receive over the next 4 weeks, we’ll invite six startups to pitch partnerships, new tech and integration ideas to a panel of top Food Network execs and industry pros. The best idea receives $25,000 to begin bringing the collaboration to fruition, getting your platform into the hands of Food Network consumers.
So, are you hungry?, Startups, Tech companies, hell, even agencies, go check out The Brief for the full download on what we’re looking for and then fill out this short form to show us what you’ve got.
The Mission: To be wherever people are talking, eating, tasting, cooking, shopping, sharing, texting, traveling, and recommending food —and to help them do it.
The Challenge: To get Food Network’s audience excited about local. Bringing value to eaters, cooks, aspiring chefs and restaurateurs, families, shoppers, and food lovers of all flavors, in the real world with a focus on local and mobile.
In a nutshell, how to make the local food experience better?
Evolve the offering of the Food Category (Food Network, Cooking Channel, and existing digital presence) beyond programming content on-air and recipes.
The Target: From farmers markets for Brooklyn hipsters to Midwest moms grocery store experience - It's not just about the hottest, coolest thing, or latest technology, it's about real ideas, inspiration, and solutions for real people.
Startups: This is your opportunity to tell Food Network what they’re missing. Think about the brand holistically and hack its individual pieces. Is it a missing app? A geographically aware tool? A new UI/UX approach to recipes? Is your idea and your tech the missing piece? The sky’s the limit.