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Tuesday, March 21, 2017 at 08:30 AM    Cost: Absolutely Free
DLA Piper, 1251 Ave of the Americas, 27th Fl
 
     
 
 
              

              
 
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By 2019, advertisers are forecasted to invest $30 billion across media through programmatic channels alone. It's clear the programmatic landscape is moving & evolving faster & faster each year, so how exactly can brands keep abreast of new platforms for programmatic video or evolving technology to purchase & place adverts, & the changing roles of agencies?

Hosted by HIRO Media, join this crucial & engaging breakfast roundtable to:

- Develop more advanced programmatic strategies to build a personalized customer journey
- Learn how brands support a top-of-mind media buying strategy
- Discuss the long-tail perception of video ads
- Demystify the role of Branded Video Content
- Understand alternatives to social media in content distribution & amplification
- Hear from both demand & agency-side experts
- Network with like-minded brand-side marketers, agencies & technology providers

This timely event will be essential for anyone involved in managing advertising spend, creating integrated marketing campaigns, or driving digital strategy; as well as publishers & agencies looking to improve their knowledge & understanding of advertiser strategy choices & challenges.
 
 
 
 
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