By 2019, advertisers are forecasted to invest $30 billion across media through programmatic channels alone. It's clear the programmatic landscape is moving and evolving faster and faster each year, so how exactly can brands keep abreast of new platforms for programmatic video or evolving technology to purchase and place adverts, and the changing roles of agencies?
Hosted by HIRO Media, join this crucial and engaging breakfast roundtable to:
- Develop more advanced programmatic strategies to build a personalized customer journey
- Learn how brands support a top-of-mind media buying strategy
- Discuss the long-tail perception of video ads
- Demystify the role of Branded Video Content
- Understand alternatives to social media in content distribution & amplification
- Hear from both demand and agency-side experts
- Network with like-minded brand-side marketers, agencies and technology providers
This timely event will be essential for anyone involved in managing advertising spend, creating integrated marketing campaigns, or driving digital strategy; as well as publishers and agencies looking to improve their knowledge and understanding of advertiser strategy choices and challenges.