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Intention Advantage - Trusted Advertising In Age Of Agentic AI
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| With Alayna Kennedy (Dir. AI Governance, Mastercard), Joanna O'Connell (Chief Intelligence Officer, Omnicom Media), Alpesh Shah (MD, IEEE), Lynne Johnson (Dir., AdExchanger), David Richeson (AI, Accenture Song), Anthony Katsur (CEO, IAB Tech Lab), David Polgar (Founder, All Tech is Human). |
| Frankfurt Kurnit, 28 Liberty St |
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Apr 22 (Wed) , 2026 @ 09:00 AM
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By Invite Only |
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| DETAILS |
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Artificial intelligence is rapidly transforming advertising from a communications discipline into a global behavioral infrastructure shaping what people see, believe, trust, & buy.
Yet while AI adoption is accelerating across marketing & media, the governance frameworks needed to ensure accountability, transparency, & public trust remain underdeveloped.
To address this challenge, the Institute for Advertising Ethics & the IEEE Standards Association have partnered to convene a three-part Summit Series in 2026 exploring how responsible AI can strengthen trust, innovation, & human agency in the advertising ecosystem.
The series begins with Summit One: Framing the Intention Advantage.
This gathering will bring together leaders from technology, marketing, academia, & governance to examine how human intention, validated identity, & accountable systems can guide the future of advertising in the age of agentic AI.
Agenda
9:00 - 9:30 Breakfast / Networking
9:30 - 9:40 Welcome from Andrew Susman & Jeff Greenbaum.
9:40 - 9:50 Welcome from Alpesh Shah, Managing Director for IEEE SA
9:50 - 10:20 Doc Searls (Virtual) - The Intention Economy: From Tracking to Trust Author.
10:30 - 11:30 (Panel One) Fact, Fiction or Fluff - The State of Agentic AI.
Alayna Kennedy: (Moderator) Director, AI Governance at Mastercard
Joanna O'Connell Chief Intelligence Officer, Omnicom Media
David Ryan Polgar: Founder & President, All Tech is Human
Owen Davis: Venture Investor, New York
11:30 - Noon Professor Cass R. Sunstein (Virtual)
Noon - 1:00 (Panel Two) The Innovation of Intention
Lynne d Johnson: (Moderator) Sr. Director, Content & Community, AdExchanger & AdMonsters
Sean Meier / CEO: VRFD multi-platinum music producer, songwriter & entrepreneur who has worked with artists including Selena Gomez, Ava Max, Demi Lovato & G-Eazy
Dr. Dana LaFon: Senior Fellow for Behavioral Science, IAE; Retired Chief & Founder, Office of Operational Psychology, National Security Agency
David Richeson: Client Solutions Lead, Strategic Analytics & AI - Accenture Song
1:00 - 2:30 Lunch / Networking
2:30 - 2:45 Sponsor Insights - The Intention Advantage
2:45 - 3:45 (Panel Three) From Intention to Accountability
John C. Havens: (Moderator) Founding E.D., IEEE AI Ethics Initiative
Dr. Andrea Bonime-Blanc: Founder & CEO of GEC Risk Advisory
Alpesh Shah: Managing Director for IEEE SA
Anthony Katsur: CEO at Interactive Advertising Bureau Tech Lab
3:45 - 4:15 Moderated Audience Insights Session - What's Your Intention?
4:15 - 4:45 The Intention Advantage in the Age of Agentic AI
4:45 - 5:00 Conclusion from Andrew Susman
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