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With John Hamilton (CEO, TVDataNow), Andrew Conroy (Head of Agency Partnerships, Roku), Darren Olive (EVP Nat'l Ad Sales & Strategy, Crackle Plus), Steve Sklar (VP Ad Sales, Frndly TV), Andrea Hall (Head of Global Biz Dev, Tubi), Sarah Shriver (VP Content Monetization, AETN), Jay Prasad (CSO, LiveRamp).
Wednesday, October 20, 2021 at 09:00 AM   Absolutely Free   Jay Suites, 1441 Broadway

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Current State of CTV Advertising And Its Future Potential
About this event
On Wednesday, October 20th join TVDataNow & an incredible group of participants that will be discussing CTV advertising.

According to eMarketer (01/21), the research firm predicted that US programmatic CTV video advertising would soar in 2021, with incremental spending increasing to $2.37 billion. That $2.37 billion will represent almost 29% of all incremental spending on programmatic video ads this year, or about 15% of growth in the total programmatic display. eMarketer also forecasted a 33.1% increase in US linear TV ad spending in 2021 for a total of $2.85B.

This roundtable is bringing together leaders in the industry to have an open & frank conversation on the past, present, & future of CTV advertising.

Participants include:

TVDataNow: John Hamilton, CEO

Roku: Andrew Conroy, Head of Agency Partnerships

Crackle Plus: Darren Olive, EVP, National Advertising Sales & Strategy

Frndly TV: Steve Sklar, VP of Ad Sales

Tubi: Andrea Clarke Hall, Head of Global Business Development

AETN: Sarah Shriver, VP Content Monetization

LiveRamp: Jay Prasad, CSO
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