Current State of CTV Advertising And Its Future Potential
About this event
On Wednesday, October 20th join TVDataNow & an incredible group of participants that will be discussing CTV advertising.
According to eMarketer (01/21), the research firm predicted that US programmatic CTV video advertising would soar in 2021, with incremental spending increasing to $2.37 billion. That $2.37 billion will represent almost 29% of all incremental spending on programmatic video ads this year, or about 15% of growth in the total programmatic display. eMarketer also forecasted a 33.1% increase in US linear TV ad spending in 2021 for a total of $2.85B.
This roundtable is bringing together leaders in the industry to have an open & frank conversation on the past, present, & future of CTV advertising.
TVDataNow: John Hamilton, CEO
Roku: Andrew Conroy, Head of Agency Partnerships
Crackle Plus: Darren Olive, EVP, National Advertising Sales & Strategy
Frndly TV: Steve Sklar, VP of Ad Sales
Tubi: Andrea Clarke Hall, Head of Global Business Development
AETN: Sarah Shriver, VP Content Monetization
LiveRamp: Jay Prasad, CSO